Why Does My Facebook/Google Token Expire?

If you are reading this, you have likely seen a message upon logging into Hyros telling you that your token has expired. Before explaining what this means, please follow the prompts as quickly as possible in order to re-validate your token. This will essentially re-integrate it with Hyros, which only takes a few seconds to

Adding Facebook Parameters Without Resetting Social Proof

WARNING: This is NOT a guaranteed workaround. Facebook can behave unpredictably, but based on our experience so far this should allow you to add parameters without resetting social proof. Please test on an ad first before moving forward with this. The benefits of tracking correctly should far outweigh that of engagement, so for this reason