In HYROS we have a specific feature to track email marketing and specific organic sources. This feature allows you to separate your email/organic sources from your ad sources in reporting.
Basic Email Tracking
To track emails as a source simply ad ?el=Email to your emails (“el” must be lowercase).
For example : yourpage.com?hemail=%EMAIL%&el=Email
This “?hemail=%EMAIL%” is the autoresponder tracking code.
and “el=Email” is the email source.
Make sure to always ad new parameters with an “&” sign and not another “?” sign.
This will create an email source named “Email” which will be applied to all users that click the link.
NOTE: The “el=” parameter will work on its own, it does NOT need the “hemail=” parameter to function. However, if you are tracking emails it is recommended to have both.
Individual Email Tracking
To track specific emails just change the text that comes after “=”
For example “el=Promo1”. This will create an email source automatically named “Promo1”.
For example, if you create 3 sources using this method such ads “promo1”, “promo2” and “promo3” then when you load up a report you will be able to see how each promo. This can be useful for tracking the performance of individual emails.
Filtering Email Sources On Reports
You often do NOT want to include email sources on reports because they will take credit for the last clicks on many sales. This will make your ads look like they are not performing SINCE email will take all the credit.
It is also very hard to see the results of email marketing because ads will take a lot of credit as well. Mixing these two traffic sources together can be messy.
We solve this by letting you filter out ads or email sources when viewing reports. You can use this filter to view both, just email or just ads. This will give you a much clearer view of how email and ads are working on their own and together.