This guide will walk you through integrating your Linked-In Ads account with Hyros and setting up the necessary parameters to track which ads your leads originate from.
Video Guide:
Hyros Linked-In tracking parameter:
?lnk_id={{CAMPAIGN_ID}}&h_ad_id={{CREATIVE_ID}}
Written Guide
Lead Gen Ads
Tracking Linked-in lead ads requires the use of Zapier
In the Trigger section, click “App & event”. Select LinkedIn Ads and “New Lead Gen Form Response” from the Event field.
In the Account section, connect to your LinkedIn account.
In Trigger, select the LinkedIn Ad account you are using for tracking.
Here you can test the trigger and then you can continue to the Action to set up Hyros.
Select Hyros and choose “Create Click” from Event field.
Connect to your Hyros account by adding the Hyros API key, which you can find under Settings->Profile.
If you have the link to the form available, add it in the Referrer URL field. If you do not have access to the URL form, you can also add www.linkedin.com.
In the “SourceLink Tag” field enter “@Linkedin” or something similar, this way it will be easy to identify your leads who came from Linked inside Hyros later. (Its important to add th “@”at the begining of the tag
The “Is Organic” field should be “False”.
The “Integration Type” field should be “LINKEDIN” in upper caps.
The “Ad Source Id” field should have the campaign ID, or the field corresponding to the campaign ID from Linked-In.
Optional Step: in the “Tag” field enter “!Linked-in-lead-gen” or something similar, this way it will be easy to identify your leads who came from Linked-in Lead-Gen Forms inside Hyros later.
Select the field corresponding to the Email of the lead from here.
Date can be left blank, we will track the date of when the zapier event is sent to us automatically. If you collect the phone number in the form, this field can be entered here.
Click “Publish”
Troubleshooting
Testing your Ads
Missing campaigns? (Especially Engagement Ads)
Please take into account LinkedIn ad reports use Universal Time (UTC) which may affect the way in which our journey data is displayed.
