LTV tracking is a way of seeing the average long term value of your leads depending on the source they come from.
First Click tracking is a way of seeing the results of clicks from specific dates over time. These are best used to see the LONG TERM ROI on ad spend over time.
How LTV Mode Works
LTV mode will calculate the average value for your leads coming from a particular source over the selected timeframe.
For example, if you choose to calculate the LTV for a 6 month period, Hyros will calculate the average value of every lead coming from each of your sources over that length of time. It will then by default group these into traffic sources so you can easily see which sources are the most profitable over a exended period of time.
You will also be able to see your total leads (how many email events were tracked by hyros within the selected time frame) and total sales (how many purchased were made by a lead within the selected time frame).
At the top of the report, you will see a visual graph where you can view the LTV for your top 5 results.
All of this allows you to answer questions such as:
“how much do my leads spend on average from X traffic source over a certain time frame?” and
“how much should I be spending on my leads to make a profit in the long term?”
Want to dig deeper? When loading the report, just select “show advanced options” below. This will allow you to group your results in different ways, and filter leads in more detail to answer different questions.
For example, we can use the filters to answe specific questions such as:
“What is the average LTV from customers who opted in via a specific page?”
You could add a specific !tag for users who opt in on that page using a URL rule and then insert that tag in the “Filter Leads with tags” field. This will take into account all leads who have that tag ONLY when calculating the LTV.
“What is the LTV of customers who have bought X product?”
Add the specific $tag to the “Filter Leads with tags” field. This will calculate the LTV of all leads who at some point in time purchased that product and group them by source. This calculation will inlcude all purchases from those leads, even ones that aren’t inputted in that field. If you want to only include a certain product or group of products in the LTV calculation, then instead use the “Filter products” or “Product categories” fields.
For more information on specific report filters, please see THIS GUIDE.
How First Click Tracking Works
First click tracking works by taking all the customers that FIRST CLICKED during the time period you select on the REPORT BOARD
For example if set the dates to Feb 1st to Feb 15th last seen would collect all the customers that entered your business during that time frame.
It will then organize them by source.
So for example if a customer clicked @facebookad1 on Feb 3rd and it was their first tracked interaction they would be credited to @facebook1 on the REPORT BOARD.
HOWEVER : If they clicked BEFORE or AFTER Feb 15th they would not be factored in on this board.
Next : First Seen mode will attribute ALL sales from these users to the current date and attribute the sales to the original source.
This allows you to answer a question like :
“I spent $20k on ads in January, 8 months ago. How much more money have the customers from those ads spent over the last 8 months?”
If you find this confusing use the video demostration below.
Watch Me Demostrate Using First Click and LTV Tracking Below