LTV for a Segment Report
LTV for a Segment is an attribution model that calculates the average long-term value (LTV) of a specific group of leads based on their initial source or product interaction.
It helps you understand how much revenue a defined segment of customers generates over time, allowing you to answer key questions like:
* How much should I spend to acquire leads for a specific product?
* What should my cost per sale be to stay profitable in the long term?
* Which front-end products bring in the most valuable customers over time?
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