LTV for Sources Report
LTV for Sources is an attribution model that calculates the average long-term value (LTV) of leads generated by each traffic source over a selected time period.
It helps you understand which sources bring in the most valuable customers by measuring how much revenue each source’s leads generate over time, allowing you to answer key questions like:
* Which traffic sources generate the highest long-term value?
* How does the average LTV of each source evolve over a specific period?
* Am I paying too much to acquire leads from a certain source?
* Which traffic sources should I scale or reduce spending on?
* How accurate and reliable is my LTV data based on available lead volume?
Advanced
Skipped
Completed
How to use Reports
Skipped
Completed
