The LTV reports tab is used to calculate the long term value of your customers. Sales mode lets you see the total sales during a selected period of time that meet the criteria you have set.
You can isolate certain groups of customers based on their first click, their first sale, or any customers who share a certain tag or a group of tags. You can then calculate the long term value of customers who match this criteria.
HYROS generates this LTV by adding together the total sales of these customers across certain time periods and averaging them all together.
For example if you have 1000 customers and set the mode to 1 month it will look at how much these customers spent with you over their first 30 day period in your business. It will then average these all together to give you an accurate 30 day long term value prediction of customers who match this criteria.
The more customer data you provide HYROS the more accurate the prediction will be.
Sales mode shows you the total sales of your customers that fit the criteria of the search entered DURING the selected date period. It is an extremely basic way to see what certain customers have bought in your business.
Use compare mode to compare sales from 2 different groups based on either tags or dates.
Compare by tags: Create 2 different groups of sales that are related to the tags entered, and compare those sales within a certain date range.
Compare by dates: Compare 2 different groups of sales within different date ranges. These groups can then also be filered by tags.