Tracking Facebook Lead Ads

First, please make sure you have integrated correctly with Facebook. If you have not done this yet, follow THIS GUIDE before proceeding.

Facebook Lead Ads Setup Process

Facebook Leads page tagging

Hyros now automatically adds a tag to Facebook Leads to identify the actual page where the opt in occurred giving us more tools to identify specific lead behaviour and make decisions based on it. If you want to restrict report results by page tag please go to Hyros > Reporting and choose the type of report you want to run:

After choosing the type of report to generate please click on Advanced options and then on the “+Add tag” button:

Then select the tag(s) you want to be shown and click on Generate Report:

The resulting report will only show us Leads with the selected tag(s) attributed to their journey.

Testing and Troubleshooting your Facebook Lead Ads

In order to test your Facebook lead ads please follow the procees listed in the Meta documentation here.

Once the test is completed and you have received the “success” status for your Lead Ad, the lead and its source tag should be visible in your Hyros account.