Metrics have been added to the most used reports (Last Click, First Click, Scientific) for
Add To Cart Tracking:
Carts: Number of carts your ads generated on the selected timeframe
ATC Events: Number of items that where added to carts generated by the ads on the selected timeframe
Purchased Carts: Number of carts that generated an order attributed to the ads on the selected timeframe
ATC CVR: Percentage of carts that generated an order
Cost per ATC: Cost of the SourceLinks for each item added to a cart
Other Columns
ATC %: Percentage of the browser sessions where the potential lead added an item to a New Visits: The number of clicks for which no tracking profile has been seen before
Cost Per New Visit: The cost of the SourceLinks for each new visit they generated
New Customers %: Percentage of sales that belong to new customers
ATC Tracking: ATC metrics have been added to all remaining attribution models, including First Click, and Date Segmented Last Click + Scientific. These metrics have also been adjusted to take into account the Day of Click Attribution filter.
Unique Customer Revenue
Cost to Acquire Customer (CAC) has been introduced to all reports and attribution models
Linear Attribution: A new Attribution Model has been rolled out for users that are eligible for Depreciation Reports, and this is Linear Attribution reports, where revenue is distributed evenly across all Ads the customer SourceLinks.
New Sales: A new filter for New Sales (AKA Unique Sales, First Time Sales) has been added to the Reporting -> Sales Details for both the In-APP Reporting as well as the Hyros Chrome Extension
