Tracking Miscellaneous Ad Sources

For the majority of paid traffic sources, we offer native integrations to facilitate tracking. If you’re running ads and don’t see your traffic source listed under the “Setup Hyros” section, please follow the steps outlined in this document to proceed with tracking.

Setup Guide

Organizing Your Sources

We also recommend using our extra UTM parameters to automatically allow you to add these new organic sources into specific traffic sources, categories, and goals inside of Hyros. This allows you to better organize and segment your data later based on this information, without having to Manually adjust any sources later.

To do this, simply add one or more of the following UTM parameters after the existing UTM string, separated by a & symbol:

htrafficsource=yourtrafficsourcename
hcategory=yourcategoryname
hgoal=yoursourcegoal

The easiest way to use this is to adjust the traffic source you want your organic source to be configure to, so in an example where we are tracking three separate Pinterest links, instead of just using ?el=pinterestpost1, then ?el=pinterestpost2 etc, we would instead use the following UTM parameters for each link:

www.mysite.com?el=pinterestpost1&htrafficsource=pinterest
www.mysite.com?el=pinterestpost2&htrafficsource=pinterest
www.mysite.com?el=pinterestpost3&htrafficsource=pinterest

As you can see, although in this case we are creating 3 different sources by changing the name slightly after el=, we are including them within the same traffic source, which will allow us to group them together by traffic source in the reports later in a more automated way.

We can do exactly the same thing using the other 2 UTMs for categories and goals should you wish. If you want to understand more about how to better utilize categories and goals first please see our guide HERE.

Above is a more general guide for tacking all misc ad sources, however please see the more specific guides below to track your ads depending on which ad platform you are using:

How Will These Sources Look in Your Reports?

This section covers the default setting for organizing your ad data, this is assuming that you are not using the extra UTMs to better organize your data into traffic sources, categories or goals as described previously in THIS SECTION.

By default, all sources created with a manual parameter as described in this guide will be placed in the traffic source and category of “automatic” and the goal “all”. This means when you load a default report you will see these sources under the “Automatic” traffic source and category as shown below, no matter which ad platform they came from.

If you wish to edit these sources to different traffic sources, categories, or goals so you can better organize your data in a way that makes sense to you, you can do so following THIS GUIDE or the video above.

If you have a lot of different ads/ad groups/campaigns and do not want to spend time re-categorizing all of them for your reports, we would suggest using a manual, static parameter as described above so you can track all ads from a platform as a single source inside Hyros, which will be much easier to categorize.