Tracking Miscellaneous Ad Sources

To track any misc ad source that isn’t covered by a direct integration, simply ad a source link parameter with the name of the source you would like to track to the end of a URL.

For example, if you want to track “Pinterest” and my ad link “mysite.com” then just ad “?sl=pinterest” to “mysite.com”.

The final URL would look like this: “mysite.com?sl=pinterest”. Place this URL in any misc ad sources you would like to track.

HYROS will then create a source named “Pinterest” and being attributing clicks and sales to it.

Watch me set this up in a video

Individual Source Link Tracking

To track specific traffic sources just change the text that comes after “=”

For example “sl=pinterestpost1”. This will create a source automatically named “pinterestpost1”.

For example, if you create 3 sources using this method such as “pinterestpost1”, “pinterestpost2” and “pinterestpost3” then when you load up a report you will be able to see how much traffic is coming in via each post. This can be useful for tracking the performance of individual sources/ads.

How Will These Sources Look in Your Reports?

By default, all sources created with a manual parameter as described in this guide will be placed in the traffic source and category of “automatic” and the goal “all”. This means when you load a default report you will see these sources under the “Automatic” traffic source and category as shown below, no matter which ad platform they came from.

If you wish to edit these sources to different traffic sources, categories, or goals so you can better organize your data in a way that makes sense to you, you can do so following THIS GUIDE or the video above.

If you have a lot of different ads/ad groups/campaigns and do not want to spend time re-categorizing all of them for your reports, we would suggest using a manual, static parameter as described above so you can track all ads from a platform as a single source inside Hyros, which will be much easier to categorize.

If that is understood and you will still like to move forward, please see the guides below to track your ads depending on which ad platform you are using:

AdRoll Tracking Parameter:
?sl=[ADROLL:CAMPAIGN_NAME] = campaign name

To add the URL parameter above, just go to your ad library and select all ads. Then add the Hyros tracking parameter directly at the end of the “Destination URL” and click “apply all ads” as shown here:

If you have other UTMs already at the end of the link, you can add the Hyros tracking parameter at the end of those UTMs with an “&” symbol instead of a “?”:

This image has an empty alt attribute; its file name is Adroll-with-other-utms-1024x556.png

Also please note depending on the ad type, you may not have a “Destination URL” field but instead see a “UTM Parameters” field. You can add the parameters here in exactly the same way as shown above. However do NOT place utms in more than one place.

 

This image has an empty alt attribute; its file name is Adroll-Adding-to-utm-params.png

First: Watch this IF YOU IMPORT FROM GOOGLE OR FACEBOOK

 

 

Standard Video Setup Guide:

Bing ads parameter, please pick one depending on what you would like to track. DO NOT USE BOTH:

{lpurl}?sl={campaign} = campaign name
{lpurl}?sl={AdGroup} = ad group name

Video Guide:

 

Pinterest Tracking Parameter
?sl={adgroup_name} = ad name

To install the parameter on Pinterest Ads, you just need to go to the specific Ad, click Edit and append the parameter at the suffix of the URL link. For example: www.example.com?sl={adgroup_name}.

Please see the example below:

 

This image has an empty alt attribute; its file name is Adding-the-Parameter-1024x490.png

Video Guide:

 

Pinterest Ad Parameters – DO NOT USE BOTH:

?sl={{ADGROUP_NAME}} = ad group name
?sl={{AD_NAME}} = ad name

Video Guide:

Taboola Tracking Parameter:
?sl={campaign_name} = campaign name