Tracking Non Google/Facebook Ad Sources

Note: You can also use dynamic ad parameters instead of configuring each source name manually for certain platforms. See the bottom of the guide for more details.

To track any misc source simply ad a source link parameter with the name of the source you would like to track to the end of a URL.

For example, if you want to track “Pintrest” and my ad link “mysite.com” then just ad “?sl=pintrest” to “mysite.com”.

The final url would look like this “mysite.com?sl=pinterest”. Place this URL in any misc ad sources you would like to track.

HYROS will then create a source named “pintrest” and being attributing clicks and sales to it.

Watch me set this up in a video

Individual Source Link Tracking

To track specific traffic sources just change the text that comes after “=”

For example “sl=pintrestpost1”. This will create a source automatically named “pintrestpost1”.

For example, if you create 3 sources using this method such as “pintrestpost1”, “pintrestpost2” and “pintrestpost3” then when you load up a report you will be able to see how much traffic is coming in via each post. This can be useful for tracking the performance of individual sources/ads.

Using dynamic Parameters

To track Ads by campaign name/ad name etc, all you need to do is attach the dynamic parameter used by the specific platform on all of your ads. For example, to track bing ads by their campaign name, you can use the following parameter on your ads:

{lpurl}?sl={campaign}

Then you should see the campaign name populate in the URL when the ad is clicked on. For example, the URL will look something like this:

www.hyros.com?sl=bingcampaign

This will then track the click as @bingcampaign.

If you’d like to track the ad with a different name, then just use the workflow in the video guide above.

See below for a list of parameters that we have so far:

Bing Ads
{lpurl}?sl={campaign} = campaign name
?sl={AdGroup} = ad group name

AdRoll
?sl=[ADROLL:CAMPAIGN_NAME] = campaign name

Snapchat
?sl={{campaign.name}} = campaign name
?sl={{adSet.name}} = ad set name

Taboola
?sl={campaign_name} = campaign name

Pinterest
?sl={product_name} = product name

TikTok

?sl=__CAMPAIGN_NAME__ = campaign name
?sl=__AID_NAME__ = ad set name
?sl=__CID_NAME__ = ad name