Note: You can also use dynamic ad parameters instead of configuring each source name manually for certain platforms. See the bottom of the guide for more details.
To track any misc ad source that isn’t covered by a direct integration, simply ad a source link parameter with the name of the source you would like to track to the end of a URL.
For example, if you want to track “Pintrest” and my ad link “mysite.com” then just ad “?sl=pintrest” to “mysite.com”.
The final url would look like this “mysite.com?sl=pinterest”. Place this URL in any misc ad sources you would like to track.
HYROS will then create a source named “pintrest” and being attributing clicks and sales to it.
Watch me set this up in a video
Individual Source Link Tracking
To track specific traffic sources just change the text that comes after “=”
For example “sl=pintrestpost1”. This will create a source automatically named “pintrestpost1”.
For example, if you create 3 sources using this method such as “pintrestpost1”, “pintrestpost2” and “pintrestpost3” then when you load up a report you will be able to see how much traffic is coming in via each post. This can be useful for tracking the performance of individual sources/ads.
Using dynamic Parameters
To track Ads by campaign name/ad name etc, all you need to do is attach the dynamic parameter used by the specific platform on all of your ads. For example, to track bing ads by their campaign name, you can use the following parameter on your ads:
{lpurl}?sl={campaign}
Then you should see the campaign name populate in the URL when the ad is clicked on. For example, the URL will look something like this:
www.hyros.com?sl=bingcampaign
This will then track the click as @bingcampaign.
Please ensure you only use ONE of the Hyros manual parameters per ad. Using multiple will NOT work. For example, this link will not track correctly:
www.hyros.com?sl={campaign}&sl={AdGroup}
In this case you must choose between adding “?sl={campaign}” OR “?sl={AdGroup}”, you can not add both.
If you’d like to track the ad with a different name, then just use the workflow in the video guide above.
See below for a list of parameters that we have so far:
Bing Ads ?sl={campaign} = campaign name?sl={AdGroup} = ad group name
AdRoll ?sl=[ADROLL:CAMPAIGN_NAME] = campaign name
Snapchat?sl={{campaign.name}} = campaign name?sl={{adSet.name}} = ad set name
Taboola ?sl={campaign_name} = campaign name
Pinterest ?sl={{ad.name}} = ad name
Note! To install the parameter on Pinterest Ads, you just need to go to the specific Ad, click Edit and append the parameter at the suffix of the URL link. For example: www.example.com?sl={{ad.name}} .