This guide will show you how to track all your organic social media traffic
Tracking Social Media and Organic Traffic
One of the first places you should track when initial set up is complete is your social media presence and any organic traffic sources outside of Google search.
Doing this in HYROS is easy if you just follow these steps
Step 1 : Creating An Organic Source With Manual Source Parameters
-To create an organic source go to your tracking tab HERE.
Once there click create new source link
From the source link creation menu name the source link, designate it’s category and goal. These are optional used to organize the data in your reports.
If you were tracking visitors from your Instagram posts and good way to fill out the form would be NAME : Youtube CATEGORY : Social TRAFFIC SOURCE : Youtube and leave the goal category blank.
Step 2 : Placing The Tracking Source
Once the source is created it will show in list of sources on the source links page. If you do not see it immediately just search for it’s name using the search function.
Then look under the URL parameter column. You will see a URL parameter such as ?sl=youtube. Copy this URL parameter.
Next go to your link on the social media source you with to track. Let’s stick to Instagram in this example. Take the copied URL parameter and place it on the end of your links.
For example hyros.com?sl=youtube
IF you already have URL parameters on your links you will need to ad the source URL parameter with an “&” in front of it instead of a “?”. This is because “?” opens parameters while “&” ads to parameters.
For example hyros.com?utm=insta&sl=youtube
WARNING : If your links are redirects ENSURE that the source parameter is in the final URL. For example you should CLEARLY see ?sl=instagram in the URL on the final destination. If the URL parameter is not there the track will not work. This problem can be fixed by removing the parameter.
This will complete your tracking. This can be done on every social media source you have or any organic site you own. This would include blog post, links on other sites.
Here is an example of me placing tracking on my Youtube channel.
When people click your link they will have a source attached to them. For example when people click our Instagram source from above they will have @instagram applied to them.