Step 1 – Setup UTM Tracking in Active Campaign
Following Active Campaign’s documentation, setup Google analytics UTM tracking in the advanced settings as shown here:
This will automatically add standard UTMs to any newly created campaigns moving forward. Specifically for the purposes of Hyros tracking, these 2 UTMs are the most important:
Hyros will use these UTMs to create a source using a URL rule created in the next step.
Adding UTMs to retroactive campaigns
Please take in mind that previous email campaigns will not have Google Analytics UTM tracking enabled when you complete the above steps, this will only apply to new campaigns.
If you want to track old campaigns with Hyros, then please ensure that Google analytics is turned on at campaign level for these pre-existing campaigns by following these steps:
- Click Campaigns on the left menu.
- Locate the campaign you wish to update.
- Navigate to the Campaign Summary page.
- Click the Google Analytics toggle to set it to the “On” position.
- A modal window will appear and display the name of your campaign in the “Google Analytics Campaign Name” field. If you’d like to change the name, you can type it into the field provided. This name appears in Google Analytics under the “Campaigns” tab of the Acquisition reports category.
- Click “Done.”
Step 2 – Add a URL rule inside Hyros
Follow the steps here to setup a dynamic URL rule to track whatever comes after
utm_campaign as a source in Hyros, which means we’ll be tracking events back to the specific campaign they came from.
This will not effect other tracking such as ad tracking as long as you have already setup tracking correctly. For ad sources and other specific sources, we highly advise tracking them following their specific guides before proceeding with these steps:
Using the standards UTM’s you have already setup, you can add the parameter you want to use to track a source. For example, the most common case for email’s would be to type “utm_campaign” and click enter. This will create a source based on whatever comes after utm_campaign= in the URL, which in the case of email will allow you to track back to specific email campaigns. So for example if a lead clicks on an email campaign labelled “campaign1” then the URL they land on will be www.hyros.com?utm_campaign=campaign1 In this case Hyros will generate a source labelled @campaign1
You will see by default under the “Dynamic Source Traffic Parameter” we are using utm_source. This means when we first create a brand new source using this rule, if the utm_source exists in the same click we will use this to organize this source into a traffic source automatically. Please change this as necessary depending on your unique UTM setup.
You can do exactly the same in the “Dynamic Source Category Parameter” to automatically configure the category of any newly created sources using this rule, although this is not necessary. For more information on how traffic sources and source categories work in Hyros to organize your data, please see https://docs.hyros.com/organizing-mass-data/
This will conclude the setup, however please proceed to the next step if you want to optimize tracking by passing on the lead email.
Step 3 – Add the lead email to the URL (Optional step)
This step is optional as tracking the source click is already done by the URL rule you setup in the previous step.
If you decide you don’t need to do this, please move to step 4 to test your email tracking.
What does this do?
This step is used to optimize tracking by passing on the lead email when they click on a call to action link in one of your emails.
The reason this might be needed, is although Hyros is very effective at tracking leads across multiple devices over a long time period, there may be some rare cases as described here that cause attribution to fail:
If you’d like to set this up for optimized tracking please see the below:
Adding the parameter
Please copy the following code for Active Campaign:
Unfortunately Active Campaign does not allow you to add the above UTM globally, because they don’t have an option to add the dynamic
%EMAIL% code to the global settings, nor do they allow you to do this at campaign level.
Therefore the only way to add this is directly on the call to action link itself on each of your emails.
So for example if your call to action link is the following:
Then add the above parameter manually to the end of the link like this:
Step 4 – Test your Campaign or Flow
Following Active Campign’s guide send yourself a test email. Please ensure you send an email rather than just viewing a preview, as the UTMs will not display correctly in a preview.
Click on the call to action link and find the URL. You should see the standard UTMs attached cleanly in the URL like this:
If you have added the “he” UTM parameter following step 3, you should also see that included in the URL with the email clearly attached like this:
Please take in mind some email softwares won’t display the dynamic data as expected in test emails, so you may see slightly different information than you were expecting. The important thing is that the UTMs are present and cleanly attached to the end of the URL.
Go through the funnel and opt in, book a call or checkout as if you were a lead.
After waiting a few minutes you should be able to find your tracked email under sales data -> leads. Click on the email and you should see the email source attached:
If you see this tracking has been successful!
If you do not see this , please follow the troubleshooting steps below:
If you don’t see your email
- If you haven’t done so yet, make sure you follow the funnel steps and submit and email.
- Make sure the universal script is added to all your pages, including on the page where you entered your email (such as the opt in or checkout page).
If you see the email but no @source tag in the journey
- Check the UTMs are being passed on correctly to the URL after clicking on an email link.
- Ensure the URL rule you setup in step 2 is added correctly. Check for typos in the “URL parameter” field, it must match exactly with the UTM in the URL.
- Ensure the landing page has the Hyros Universal script attached
You often do NOT want to include email sources on reports because they will take credit for the last clicks on many sales. This will make your ads look like they are not performing since email will take all the credit.
It is also very hard to see the results of email marketing because ads will take a lot of credit as well. Mixing these two traffic sources together can be messy.
We solve this by letting you filter out ads or email/organic sources when viewing reports. Inside Hyros email is treated as an organic source by default.
You can use this filter to view both, just email or just ads. This will give you a much clearer view of how email and ads are working on their own and together.
Note that one of our email parameters may trigger this warning if the Facebook pixel is on the same site:
From experience, we have not been able to confirm any cases where this has caused any major issues so far.
Our current interpretation of this is that Facebook are just warning you that they can not use that data, which they never did in the first place. This data is used by Hyros only, so ignoring this should be fine.
HOWEVER please take this as an interpretation only, we can not predict Facebook’s behaviour with certainty. This is your responsibility, and if you want to be safe then there are 3 solutions for you to choose from:
- Go to your pixel settings and under “automatic advanced matching” open up the advanced options and toggle off any information that has been flagged by Facebook (this can negatively effect your event match quality):
- Remove the parameter causing the issue. For example, if it is the “he=” parameter, then remove that parameter from your email links and just use the “el=email” parameter or UTMs to track your sources.
Please see the explanation on what the “he” parameter does under the “How does tracking work?” dropdown for more information.
- Remove the pixel from your site.