Disregard sources are a way to make sure important source clicks are not overshadowed by assisting clicks. Setting a source as a DISREGARD SOURCE tells HYROS to not attribute a sale to a source if another source was clicked 72 hours (by default) prior to the disregard source.
Here Are Two Examples
If you have an ad that is clicked and then an ad retargets that visitor and they buy shortly after you would probably want the first click to get credit.
The solution would be marking the retargeting source as a disregard source so that the first more relevant click gets the credit.
You have an ad that sends your user to an opt-in. The user then opts-in with their email and clicks the first email you send them and buys.
In this case, you would want the first ad click to get the credit for the sale since the email had little to do with it.
The solution would be to mark the email as a disregard source. This would cause the ad to get credit, and the email to be ignored.
How To Set Sources As Disregard
To set a source as a disregard source go to your TRACKING section in HYROS. You will land in the source link section.
Once in this section find the source you would like to mark as a DISREGARD SOURCE. Select it and then click “mark as disregard”.
The source will now follow DISREGARD SOURCE rules.
Changing the Disregard Timeframe
You can change the disregard rule timeframe inside your true tracking settings. By default this is set to 72 hours, meaning the disregard rule will be ignored if it is tracked within 72 hours of a previous source. Changing this timeframe is not usually recommended, however, it may be useful in some circumstances. If you have any doubts please consult with the support team.
This concludes this guide.