Reddit Offline conversion setup

Sending Hyros Purchase Events to your Reddit Pixel

IMPORTANT
Please note that at this time we can only send the PURCHASE events back to your Reddit account for optimisation.

Video Guide:

As detailed in the video above, please check below how to edit your pixel code correctly:

Base Reddit pixel code example

<!– Reddit Pixel –>

<script>

!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement(“script”);t.src=”https://www.redditstatic.com/ads/pixel.js”,t.async=!0;var s=d.getElementsByTagName(“script”)[0];s.parentNode.insertBefore(t,s)}}(window,document);rdt(‘init’,’a2_f93yh1owa3uq’);rdt(‘track’, ‘PageVisit’);

</script>

<!– DO NOT MODIFY UNLESS TO REPLACE A USER IDENTIFIER –>

<!– End Reddit Pixel –>

IMPORTANT
If you already have a Purchase event within your code there is no need to add it again. You would simply have to add the highlighted ID’s within the Purchase event code. If you do not have a Purchase vent code then you would have to add it entierly as listed below.

---

Modified Reddit Pixel code

<!– Reddit Pixel –>

<script>

!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement(“script”);t.src=”https://www.redditstatic.com/ads/pixel.js”,t.async=!0;var s=d.getElementsByTagName(“script”)[0];s.parentNode.insertBefore(t,s)}}(window,document);rdt(‘init’,’a2_f93yh1owa3uq’);rdt(‘track’, ‘PageVisit’);rdt(‘track’, ‘Purchase’, { email: “alice@example.com”, externalId: “anUniqueid”, itemCount: 2, value: 19.99, conversionId: ‘UniqueConversionID’, currency: ‘USD’ });

</script>

<!– DO NOT MODIFY UNLESS TO REPLACE A USER IDENTIFIER –>

<!– End Reddit Pixel –>

---

Example Purchase event :

rdt(‘track’, ‘Purchase’, { email: “alice@example.com”, externalId: “anUniqueid”, itemCount: 2, value: 19.99, conversionId: ‘UniqueConversionID’, currency: ‘USD’ });

Keep in mind that you need to create a unique value for each distinct event but you can set it as a random number or ID as in the example above.

If you have any questions please reach out to our support team.