Lead Journey Reports
Please note that all advanced reports are part of the Hyros Analytics suite. In order to use these reports please activate the Hyros analytics suite in your account.
Lead Journey Reports are a great way to understand the most common journeys a lead goes through in order to make a purchase or call. This helps you understand how all of your sources work together and your most profitable journeys.
It’s important to note that just keeping it simple and making decisions based on last click and scientific mode will be more than enough to scale 99% of the time. However you can use this report if you want to really deep dive into customer journeys and understand exactly how all of these different sources are interacting with each other.
Please see below for some more specific information related to Lead Journey Reports:
Written guides: