E-Commerce Initial Set Up

VIP SET UP GUIDE

This document is to provide step by step guidance on how to initially set up your HYROS account for an E-Commerce store.

The best way to use this doc is by completing the steps in the order they are presented. Simply click on the platforms/system that your business uses and ignore systems you do not use.


Step 1 : Setting Up Your Ads

Facebook Ads Video Set Up Guide

Note 1 : Updating ads will reset the learning phase. This should not dramatically effect ad performance. The ROI gained/saved from tracking ads will greatly outweigh and justify the re-learning.

Note 2 : When you update your tracking parameters Facebook will add the parameter to all links in an ad when clicked (including links in the text content).

To track your Facebook ads take the parameter below and paste it in the tracking url parameter area of EVERY ad in your Facebook ad accounts and hit publish.

HYROS Facebook URL Parameter : fbc_id={{adset.id}}
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Written Guide

Step 1 : Place the HYROS URL parameter in the tracking area of EVERY ad in your ad account  (Seen at 0:25 in the video above)

HYROS URL TRACKING PARAMETER : fbc_id={{adset.id}}

 

This will place tracking on ALL links, even those in the content of the ad when clicked.

IF you already have UTMs or parameters in your tracking area ad our url parameter with an “&” sign.

Example : utm1&fbc_id={{adset.id}}

 

Step 2 : Create a preview link like in the video above at (1:43). Click the link and ensure that your link has our tracking parameter and the campaign ID in the link. It should appear cleanly in the URL.

The url below is an example of a clean parameter. It should appear exactly like it does below.

https://ironstrategy.net/opt-in-weekly35478108?fbc_id=23844223764970489&fbclid=IwAR2jyW1FyJL

WARNING : ENSURE you do not confuse FBC_ID (our HYROS parameter) with “FBCLID” (Facebooks automatic parameter)

If your final url is not showing the parameter or is messy use the trouble shooting guide below.

NEXT : Integrate with your Facebook account here. This will be able to access all ad accounts you have admin access too.

THEN move to step 2.

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Facebook Trouble Shooting

IF your final url does not show the parameter at all make sure you are not using a redirect like bit.ly.

IF your final url show the parameter in a messy way such as “%%fbc_id%=214234” make sure you did not put a “?” before the parameter AND if you added it to existing UTM make sure you placed “&” before it.

IF the parameter will not show after the steps above contact your onboarding rep on Facebook OR use support via the live chat in the lower right hand corner of this page and say “My Facebook ad URL parameters are not working”

Google Ads Ads Video Set Up Guide

NOTE : When connecting HYROS to Google Ads do NOT connect with the MCC or manager account. Connect with an Google account that is directly connected to the Google Ads account you would like to track as an admin.

HYROS Google Ads URL Parameter : {lpurl}?gc_id={campaignId}

IF you already have UTMs or parameters in your tracking area ad our url parameter with an “&” sign.

Example : {lpurl}?utm1&gc_id={campaignId}

If you are doing Google Shopping refer to “1:56” in the video to see how to place tracking on Shopping ads.


WRITTEN GUIDE

To track your Adwords ads take the parameter below and paste it in the tracking template area of EVERY adgroup AND product group in your Google ads account.

If you are doing Google Shopping refer to “1:56” in the video to see how to place tracking on Shopping ads.

HYROS Google Ads URL Parameter : {lpurl}?gc_id={campaignId}

IF you already have UTMs or parameters in your tracking area ad our url parameter with an “&” sign.

Example : {lpurl}?utm1&gc_id={campaignId}

NEXT : Create a test link like in the video above at (1:23). Click the link and ensure that your link has our tracking parameter and the campaign ID in the link. The URL parameter should appear cleanly EXACTLY like in the example link below.

https://alexbecker.org/bp?gc_id=7558136338

If the parameter is not in the final URL OR is messy use the troubleshooting guide below.

 

NEXT : Integrate with the Adwords account you would like to track HERE to complete connecting to Adwords. If you have multiple accounts you will need to connect each of them.

 

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Google Trouble Shooting

IF your final url does not show the parameter at all make sure you are not using a redirect like bit.ly.

IF your final url shows the parameter in a messy way such as “%%fbc_id%=214234” make sure you did not put a “?” before the parameter AND if you added it to existing UTM make sure you placed “&” before it.

IF the parameter will not show after the steps above contact your onboarding rep on Facebook OR use support via the live chat in the lower right hand corner of this page and say “My Google ad URL parameters are not working”

 

Facebook Ads AUTOMATIC Video Set Up Guide

Note : Updating ads will reset the learning phase. This should not dramatically effect ad performance. The ROI gained/saved from tracking ads will greatly outweigh and justify the re-learning.

Here is a link to the Facebook Integration Area

Here is the Facebook URL Parameter : fbc_id={{adset.id}}


Written Guide (With Video Time Stamps)

Step 1 : Go HERE and integrate with Facebook. Login to Facebook to complete the integration.

Step 2 : Find the account you want to track in the left hand side under “These are your ad accounts”.

Then click “config automatic”

Step 3 : Once your ads are loaded select them all by checking the high check box. Then hit confirm and then confirm once more.

THEN give HYROS 15-30 minutes to ad the parameters to all your ads.

 

Step 4 (TEST) : Confirm your tracking by creating a preview link like in the video above at (2:54). Click the link and ensure that your link has our tracking parameter and the campaign ID in the link. It should appear cleanly in the URL.

The url below is an example of a clean parameter. It should appear exactly like it does below.

https://ironstrategy.net/opt-in-weekly35478108?fbc_id=23844223764970489&fbclid=IwAR2jyW1FyJL

If your final url is not showing the parameter or is messy use the trouble shooting guide below.


Facebook Trouble Shooting

IF your final url does not show the parameter at all make sure you are not using a redirect like bit.ly.

IF your final url show the parameter in a messy way such as “%%fbc_id%=214234” make sure you did not put a “?” before the parameter AND if you added it to existing UTM make sure you placed “&” before it.

IF the parameter will not show after the steps above contact your onboarding rep on Facebook OR use support via the live chat in the lower right hand corner of this page and say “My Facebook ad URL parameters are not working”

Step 2 : Connecting Your Store

Written Guide

1- Use our integration HERE to integrate your store.

2- DO NOT adjust any settings or click configure after setting up. This is for advanced users.

If you are integrating multiple shopify stores ONLY: It’s wise to add a unique tag to each store via “store tags” inside your shopify integration (eg “!Shopify1” or “!Shopify-US-Store”). This will later allow you to segregate your data by store in the reports.

3- Copy the universal script provided:

4- Go into your shopify account and place it on your shopify pages by going to online store -> themes -> edit code -> theme.liquid and inserting the code between the “<head></head>” tags as shown in the screenshots:

5- Flip the toggle/switch below that says “CONVERT TO CHECKOUT PAGE SCRIPT”

THEN copy the script provided.

6- Go to your Shopify admin dashboard. Go to SETTINGS at the bottom of your Shopify dashboards left side bar menu

7- Once in settings click on “CHECKOUT”

 

8- Once in checkout scroll down to additional scripts

9- Paste the altered Universal script from HYROS into additional scripts at the top of the scripts and

10- Click SAVE in the top right hand corner.

This will complete your Shopify set up. Move to the next step in this set up document!

 

If you are using Intrecart with Shopify complete the Shopify set up in the step above and then alert your direct onboarding rep. We will complete the Intrecart set up for you.

Video Set Up Guide

Here is a link to our WooCommerce integration

Here is the UNIVERSAL script referenced in the video

WooCommerce does not have written instructions because every WordPress site is different. When setting up your tracking in WooCommerce refer to the video above.

 

Then make sure that

-You have installed the UNIVERSAL script (above) is pasted on EVERY page of the site including checkout pages.

-You complete the WooCommerce webhook integration (covered in the video above).

You can generate your webhook HERE.

-Then perform tracking confirmation in the next step

Ask your onboarding rep.

Step 3 : Testing And Confirming Your Tracking

VIDEO TESTING GUIDE (Use this with the time stamps in the written guide)

Written Guide

PART 1 : CHECK ADS 

Step 1 (02:15)- Ensure you are integrated with the correct Facebook OR Adwords account HERE.

Step 2 (00:12)- Ensure that you have placed URL parameters on all your Facebook and Google ads.

ENSURE if you are using PRODUCT GROUPS in Google ads that your PRODUCT GROUPS have URL parameters as well.

Step 3 (03:22)- Generate a preview or test link and click it.

WARNING : If you launch any new ads make sure the parameters are always updated.

PERFORM A LINK CHECK (03:22)

Check the URL you have been sent to. You should be able to clearly see FBC_ID=12345678 OR GC_ID=12345678 in the URL you have been sent to. (12345678 represents the adset or campaign ID in this example).

WARNING : ENSURE you do not confuse FBC_ID (our HYROS parameter) with “FBCLID” (Facebooks automatic parameter).


IF the URL parameter is clear and neatly in the URL move to PART 2 : COMPLETE A TEST CHECKOUT.


IF the FBC_ID OR GC_ID are not cleanly in the URL ensure that you placed your URL parameter in make sure you did STEP 1 : Setting Up Your Ads correctly.

 

For example : FBC_ID%%=%1232425% is a broken URL parameter.

 

Once you detect the error repeat the test in PART 1.


IF the FBC_ID OR GC_ID is not in the URL at all:

  • Confirm that your ad has the url parameter on it.
  • Confirm that you are not linking into a redirect. Redirects drop parameters on the final URL resulting in no tracking.

 

Once you detect the error fix it by placing your parameter or removing redirects. Then repeat the test in PART 1.


PART 2 : COMPLETE A TEST CHECKOUT (05:13)

Step 1 -From the same browser you click your ad with complete a checkout.

PERFORM CHECK

Step 2 – Wait 2 minutes and then check your HYROS dashboard reporting area.

Step 3 – You should see the sale appear in the system under CUSTOMERS. Click the email of the the sale, then confirm that the sale has:

  • AN @tag representing the adset that was click.
  • A $tag representing the purchase.
  • Then click on “CLICKS” and confirm you can see the full url visit history of the lead.

 


IF the sale has all the data above congratulation! You are fully set up. Please ping your onboarding manager and they will begin optimizing your data.


IF the sale does not have an IP address or click history or any other data in the check above the tracking script have likely not been placed correctly.

 

Check your Universal script placement in STEP 2 : Connecting Your Store.

 

If you find an error repeat the test in PART 2

If you cannot notify your onboarding manager.

 


IF the sale does not have the @tag representing the ad the sale came from ensure you have integrated the correct Facebook account.

 

Then ensure you completed STEP 1 : Tracking Your Ads correctly. If an error is found repeat the test in PART 2.

If no error can be found, notify your onboarding manager.


IF the sale does not come in at all confirm you have fully integrated with your store in STEP 2 : Connecting Your Store.

 

If you find an error repeat the test in PART 2.

 

If no error can be found notify your onboarding manager.

Once you’re done with the setup process, please do the following

  1. If you have a onboarding manager message them on Facebook and ask them to test your funnel
  2. Learn how to use HYROS by taking this PRODUCT TOUR