Call Attributed Sales

Call Attributed Sales allow us to configure the attribution of the call responsible for the purchase.

For example, in the image below we have the following path where the lead booked a call, then interacted with two other sources and finally purchased.

Normally, with the default configuration, the sales will be attributed to the last source before making a purchase.

Now, depending on your business model, there may be cases where the booked call ($call tag) has already secured the purchase and the above attribution would not apply in this case. What the Call Attributed sales feature will do is attribute the sale of the call attribution that is reponsible for the purchase. For example the attribution of the sale will be to this source instead:

To configure the attribution of the call responsible for the sale, simply go to Settings-> True Tracking and click Configure in the “Call Attributed Sales” section.