How does Cohort Analysis Work?
Cohort reports allow you to compare different audiences that came into your system over specific timeframes and compare different long term stats. For example, you can compare all leads that came into your system in June vs July and compare data such as revenue, sales and LTV over time for each group.
At its most basic level, you can simply select the time interval to view your data by (day, week or month) and then select the date range to view long term stats for all leads who joined within the selected date range.
If you want to dive even deeper, you can use the filters to group the leads even further. For example, if you want to filter by all leads who came through during the specified time frame and booked a call, you can add the “$call” tag to the “filter leads with tag” filter.