Average time to acquire new customers
The average time the first sale of a customer happens after the first click on the ad.
For example, we have the following scenario:
Lead clicks on Ad1:
1 hour later makes a purchase
5 months go by
Lead clicks on Ad2
1 hour later makes a purchase
Based on the above journey, the average time to acquire a new customer is 1 hour.
Please note that this metric is only available to First Click reports and LTV for sources.
Time of call/sales attribution
The average time a call/sales happens after the attributed ad is clicked. Basically, this metric represents the average time of all cumulative sales in the selected attribution mode.