HYROS Docs AI Pixel Training Initial Setup Option B – Sending Hyros Events to a Brand New Google Pixel/ New Conversion Action

Option B – Sending Hyros Events to a Brand New Google Pixel/ New Conversion Action

Table of Contents

Step 1 – Inside Hyros

Tip! Please note that this video does not include our recent update, which allows you to send events as orders rather than individual products purchased.

If you want to optimize around orders please send events as a general action and toggle this on, just like you see below.

Step 2 – Inside Google

Written Guide:

To use activate Google offline conversion tracking and AI training

  1. Go to your Google ads integrations tab HERE
  2. If you are integrated with Google simply flip the offline conversion tracking toggle at the top of the page.
  3. Adjust the attribution mode depending on your business type as described in first video. If using scientific mode, adjust the attribution range depending on the average amount of time it takes for your customer to make a sale after clicking an ad.
  4. Click “configure” on your integrated google ad account. If you have more than one, you will need to do this for each ad account.
  5. Choose how you want to send conversions. By default, Hyros sends a conversion to google depending on the product name (individual action). This can cause issues if you have a lot of different products. Toggle on “Send conversions as a general action” if you want a single general conversion to be sent into google to optimise around instead. Name it whatever you like:

THEN from within your Google ads dashboard:

  1. Wait for a sale to come into HYROS
  2. Once it has an offline conversion named after it will be created in your Google conversions area, plus the general conversion action will also be created if you have toggled this on.
  3. Go to your campaigns that sell this product and set the conversion goal to the HYROS conversion that was just added in the conversion area.



WARNING: If you choose the account level “include in conversions” settings, this may factor in extra conversions and affect campaign performance.
If you do not have the option to select specific conversion actions for the campaign as shown in the above screenshot, please see the video guide above to create a custom goal first.

4. Go into your account settings and ensure that the following field is on inside the Auto-tagging section:

That’s it! You are now AI pixel training with Google. Your ad campaigns will now optimize according to the conversion data that HYROS sends into Google.

Optional Step 1 – Send existing leads conversions

With the default configuration for sending data as offline conversions, the existing leads will not be sent back to your ad platform, only new leads will be send back to the pixel.

As an example, if the toggle is turned OFF, it means that the events that will be sent back will only be leads that opted in once. If the same lead opts in again from another source, then it will not be sent back as an offline conversion. At this stage, this lead is considered an existing lead.

If the toggle is ON, using the example above, whenever the same lead interacts with a new source and opts in again, then the event will be sent back to your pixel.

Optional Step 2 – Send lead stages as custom events

You can also send your tracked lead stages as a custom coversion action back to Google for optimization. To do this simply enable the feature from the Conversion Settings tab within the Google integration:

The events will be sent as a custom conversion action and named based on the lead stage name.