Tracking Organic, SMS and Social Visitors – Advanced Guide

This document will guide you how to implement tracking to your organic sources to identify where your leads originate from.

Additionally, the advanced guide will help you interpret and organize the data effectively.

This option to track using manual source parameters is very useful when we want to track specific links or pages.

To track any organic source simply add a manual source-link parameter with ?el= followed by the name of the source you would like to track to the end of a URL.

HYROS will then create a source based on the name you used in that parameter and begin attributing clicks and sales to it.

For example:

To track specific traffic sources just change the text that comes after “=”

For example www.hyros.com?el=pinterestpost1. This will create a source automatically named “@pinterestpost1”.

For example, if you create 3 sources using this method such as “pinterestpost1”, “pinterestpost2” and “pinterestpost3” then when you load up a report you will be able to see how much traffic is coming in via each post. This can be useful for tracking the performance of individual links and pages.

Organizing Your Organic Sources

We also recommend using our extra UTM parameters to automatically allow you to add these new organic sources into specific traffic sources, categories, and goals inside of Hyros. This allows you to better organize and segment your data later based on this information, without having to Manually adjust any sources later.

To do this, simply add one or more of the following UTM parameters at the end of ?el=yoursource, separated by an & symbol:

htrafficsource=yourtrafficsourcename
hcategory=yourcategoryname
hgoal=yoursourcegoal

The easiest way to use this is to adjust the traffic source you want your organic source to be configure to, so in the above example where we described tracking three separate Pinterest links, instead of just using ?el=pinterestpost1, then ?el=pinterestpost2 etc, we would instead use the following UTM parameters for each link:

www.mysite.com?el=pinterestpost1&htrafficsource=pinterest
www.mysite.com?el=pinterestpost2&htrafficsource=pinterest
www.mysite.com?el=pinterestpost3&htrafficsource=pinterest

As you can see, although in this case we are creating 3 different sources by changing the name slightly after el=, we are including them within the same traffic source, which will allow us to group them together by traffic source in the reports later in a more automated way.

We can do exactly the same thing using the other 2 UTMs for categories and goals should you wish. If you want to understand more about how to better utilize categories and goals first please see our guide HERE.

Advanced Guide