Tracking Organic, SMS and Social Visitors

To track any organic source simply ad a source link parameter with the name of the source you would like to track to the end of a URL.

For example if you want to track “Pinterest” and on your link “mysite.com” then just add ?el=pinterest to “mysite.com”.

The final url would look like “mysite.com?el=pinterest”. Place this URL in any misc ad or organic sources you would like to track.

HYROS will then create a source named “pinterest” and being attributing clicks and sales to it.

Individual Source Link Tracking

To track specific traffic sources just change the text that comes after “=”

For example el=pinterestpost1. This will create a source automatically named “pinterestpost1”.

For example, if you create 3 sources using this method such as “pinterestpost1”, “pinterestpost2” and “pinterestpost3” then when you load up a report you will be able to see how much traffic is coming in via each post. This can be useful for tracking the performance of individual sources.

Organizing Your Organic Sources

We also recommend using our extra UTM parameters to automatically allow you to add these new organic sources into specific traffic sources, categories, and goals inside of Hyros. This allows you to better organize and segment your data later based on this information, without having to Manually adjust any sources later.

To do this, simply add one or more of the following UTM parameters at the end of ?el=yoursource, separated by an & symbol:

htrafficsource=yourtrafficsourcename
hcategory=yourcategoryname
hgoal=yoursourcegoal

The easiest way to use this is to adjust the traffic source you want your organic source to be configure to, so in the above example where we described tracking three separate Pinterest links, instead of just using ?el=pinterestpost1, then ?el=pinterestpost2 etc, we would instead use the following UTM parameters for each link:

www.mysite.com?el=pinterestpost1&htrafficsource=pinterest
www.mysite.com?el=pinterestpost2&htrafficsource=pinterest
www.mysite.com?el=pinterestpost3&htrafficsource=pinterest

As you can see, although in this case we are creating 3 different sources by changing the name slightly after el=, we are including them within the same traffic source, which will allow us to group them together by traffic source in the reports later in a more automated way.

We can do exactly the same thing using the other 2 UTMs for categories and goals should you wish. If you want to understand more about how to better utilize categories and goals first please see our guide HERE.

Filtering Organic/Email Sources In Reports

Using the el= parameter will create a source that is considered an “organic” source inside hyros.

Organic/email sources will take credit for the last clicks on many sales. This will make your ads look like they are not performing SINCE organic/email sources will take all the credit. Mixing these traffic sources together can be messy.

We solve this by letting you filter out ads or email sources when viewing reports. You can use this filter to view both, just email or just ads. This will give you a much clearer view of how email and ads are working on their own and together. By default reports are set to ignore organic sources so you can focus on your ad traffic.

Manually configuring sources as organic sources

URL rules, and manual source links created using the el= parameter will automatically be considered an organic source.

Any other sources will not be considered organic automatically.

You can easily manually configure any source link as an organic source inside hyros, which will then allow you to separate these type of sources inside the reports as described above.

To configure this simply follow the instructions below:

1. Go to Source Links _>Tracking -> Source Links.

2. Find your source link that you would like to edit, you can do so by searching for the name or tag of the source link in the field as shown above.

3. Select the “edit” on your chosen source link.

4. Turn the “Organic Source” toggle on, and click save.

If you want to change the sources in bulk, you can also change all selected sources to organic sources in bulk by selecting all sources, and then “action with selected” in order to configure them as organic sources as shown below:

How Will These Sources Look in Your Reports?

This section only applies if you do not use the UTMs to automatically configure the source’s traffic source, category or goal information as described in THIS SECTION of the guide.

By default, all sources created with a manual parameter as described above will be placed in the traffic source and category of “automatic” and the goal “all”. This means when you load a report that includes organic sources, you will see these sources under the “Automatic” traffic source and category when you first load a report, as shown below:

If you wish to edit these sources to different traffic sources, categories, or goals so you can better organize your data in a way that makes sense to you, you can do so following THIS GUIDE.