Tracking Twitter Ads

Please follow this guide to track any call to action links on your Twitter Ads.

Video Guide:

Please copy the Hyros Tracking Parameter here and place it at the end of your call to action links with the ad group ID attached in front of the “=” symbol: ?twt_id=

This completes the setup for Twitter.

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Written Setup Guide

1- Configure and draft the campaign and ad group you want to advertise. Please do not publish it right away because you will not be able to add or adjust our tracking parameter after publishing.

2- Go to the ad Manager and find the ad group that was drafted. Here you will be able to see the ad group ID, which is what we are going to need in order to generate the tracking parameters and identify the traffic that arrives to the page through the Tweet we want to advertise.

Then add the ad group ID to the end of our tracking parameter: ?twt_id=

So in this case, if the ad group ID is "38108611" then the full tracking parameter you will need to copy is ?twt_id=38108611.

3- Now create a new tweet and add the tracking parameter with the ad group ID to the end of the Call to action link.

Twitter does not allow editing live Tweets, so one cannot just go to the desired Tweet and change the link in it in order to add the tracking parameters. For this reason, a new tweet with the link that has the tracking parameters appended must be created.

For example:

We want to drive people to our store https://mystore.com/ , in this case the new Tweet that will be advertised must have the following link in it: https://mystore.com/?twt_id=3810861

4- Once the new Tweet is created, we can go back to the campaign -> ad Group setup and select the Tweet, and then publish when ready.

This will conclude the setup process for tracking a Twitter ad. When someone clicks the link in the Tweet, they will be redirected to the desired page and the tracking parameter will be tracked by the Hyros Universal Script.