This applies to Facebook, Google, Tik Tok and Snapchat at this moment in time. If you encounter an issue with the events or notice any discrepancies, one of the first things you will need to rule out is if Hyros is sending the data to your ad platform correctly. You can do exactly that in
Category: Offline Conversions
Adding the Facebook Pixel Manually for Event ID Deduplication
WARNING: This guide should be used as an advisory documentation, but as this is specifically related to Facebook’s own pixel setup, we can not be held responsible if anything changes or there are errors from Facebook’s end when adding the pixel manually. Although we will do our best to ensure this is kept up to
Tracking Add To Cart Events and Sending them back to Facebook
Please note that at the moment in time, add to cart tracking is available for Shopify stores ONLY. If you are using any other store platform, then please ignore the Add to Cart section. If you have a store based on Shopify and wish to track Add to Cart events, then please toggle on Add
Adding the Hyros Pixel and Event to Aggregated Events Measurement (AEM)
As a general rule, we advise adding the Hyros event 1 below your existing event of the same type inside your AEM settings for Facebook. Typically this will mean your Hyros “Purchase” event will go in 2nd place because it is most likely your existing Purchase event is in 1st place. Please note this applies
Should I Send Lead Events to Facebook?
You will only need to send lead events to Facebook if you are hoping to optimize around leads for any Facebook ad sets or campaigns. This is a decision for you to make based on your unique business and how you want to optimize your ads inside of Facebook. If you are going to optimize
