Date of Click Attribution

Use this feature if you want the whole journey of a user to be shown based on the date the click happened instead of the date of the sale or event.

See the example below:

In the example below we are loading data from 11/01/ to11/04/ and we can observe how the sale numbers modify due to the Day of Attribution setting:

With the setting turned off we have a number of 3 sales listed in the report as all the sales happened in this interval, however, if we turn on the setting we can see there are no sales listed anymore. The reason for this is that all the source clicks have been made prior to our date-range and thus the sales will not appear in the report.

Why use this?

Date Of Click setting is useful for backdating your sales to the original click date and seeing ad results over a longer time frame.

Base setting can factor in sales that happened during the time frame selected but were generated from clicks that happened many days ago.

Date of click will help prevent this, but it can also be confusing to see whenever daily sales are coming from, especially if your customers usually wait a few days before buying.