Facebook Integration Set Up

Note 1 : Updating ads will reset the learning phase, may reset engagement, and will require Facebook to review and re-approve your ads. This should not dramatically effect ad performance. The ROI gained/saved from tracking ads will greatly outweigh and justify the re-learning.

Note 2: Although Facebook’s behaviour is unpredicatable, if you want to reduce the chances of social proof being reset, follow THIS GUIDE instead of the first step in the video, which covers adding the parameters. You will still need to follow this guide for the rest of the setup.

Note 3: This will NOT work for Messenger Ads, please reach out to support if you are using messenger ads.

Note 4: Do you already use the Wicked reports URL parameters? You can go directly to the Wicked Reports section at the end of this article.

Facebook Ads Video Set Up Guide

To track your Facebook ads take the parameter below and paste it in the tracking url parameter area of EVERY ad in your Facebook ad accounts and hit publish.

HYROS Facebook URL Parameter : fbc_id={{adset.id}}&h_ad_id={{ad.id}}


Written Guide


Step 1 : Place this URL parameter in the tracking area of EVERY ad in your ad account : fbc_id={{adset.id}}&h_ad_id={{ad.id}}. (Seen at 0:25 in the video above)

This will place tracking on ALL links, even those in the content of the ad when clicked.

IF you already have UTMs or parameters in your tracking area add our url parameter with an "&" sign.

Example : utm1&fbc_id={{adset.id}}&h_ad_id={{ad.id}}

Step 2 : Create a preview link like in the video above at (1:43). Click the link and ensure that your link has our tracking parameter and the campaign ID in the link. It should appear cleanly in the URL.

The url below is an example of a clean parameter. It should appear exactly like it does below.


If your final url is not showing the parameter or is messy use the trouble shooting guide below.

NEXT : Integrate with your Facebook account here. This will be able to access all ad accounts you have admin access too.

Optional Steps

1) Manually Importing Ads and Ad Sets 

This is especially useful if you have any awareness campaigns where a call to action button isn't present or traffic isn't being sent to your landing page.

Normally, as soon as a click event is tracked from an ad, the ad and ad set is automatically imported into Hyros along with the ad/ad set costs and other relevant information. However, if there is no click event to be tracked, you will need to import the ad and ad set manually into hyros in order to receive the costs from that ad/ad set.

NOTE: This will NOT enable you to track view through conversions or associate any ads without a call to action button with purchases. It WILL allow you to track the costs associated with the ad set.

To configure this, simply go to your Facebook integration and click "Import Ads and Ad Sets":

2) Blacklisting Ad Accounts

By default you will be able to view all ad accounts that the facebook account you have integrated with has access to inside your integration. We will not take any data from the ad accounts unless tracking is set up or ad sets are manually imported.

However if you have non disclosure agreements or want to keep ad account names private for any reason, you also have the option to blacklist or block ad accounts from being seen inside the integration here:

If you want to use the ad account again inside hyros, the only way to unblock the account will be to re-integrate with Facebook.

THEN move to step 2.

Facebook Trouble Shooting

IF your final url does not show the parameter at all make sure you are not using a redirect like bit.ly.

IF your final url show the parameter in a messy way such as “%%fbc_id%=214234” make sure you did not put a “?” before the parameter AND if you added it to existing UTM make sure you placed “&” before it.

IF the parameter will not show after the steps above contact your onboarding rep on Facebook OR use support via the live chat in the lower right hand corner of this page and say “My Facebook ad URL parameters are not working”

Wicked Reports/ TripleWhale
  • Wicked Facebook URL parameter: WickedSource=Facebook&WickedID={{ad.id}}


  • TripleWhale Facebook URL parameter: fbadid={{ad.id}}


If you already have the Wicked Reports or TripleWhale parameters above installed in all your active Facebook ads, there is no need to follow the steps above. You just need to integrate your Facebook account from here.

Once you have confirmed the integration, you can proceed to the next step in the initial setup process.

Tracking Facebook Lead Ads

Tracking Facebook Lead Ads

First, please make sure you have integrated correctly with Facebook. If you have not done this yet, follow THIS GUIDE before proceeding.

After Facebook is integrated successfully, go to your Facebook integration inside Hyros then click on the “Leads Ads” tab. You should see a list of Facebook pages that you can subscribe to.

IF you don’t see any pages, please check the following:

1. Make sure you have admin access to all pages you want to use.

2. You may need to re-integrate with Facebook so you can accept permissions for Hyros to access your pages.

IF leads still aren’t entering Hyros, make sure you have toggled Hyros On inside your Leads Access settings:

Please also make sure we have the right access options enabled by going to your Meta Business Manager > Integrations > Lead Access, then select the right account to work on and click on Restore Default Access:

This will conclude the set up for Facebook Lead Ads. If you have any issues please reach out to the onboarding team or in-app support.

Facebook Leads page tagging

Hyros now automatically adds a tag to Facebook Leads to identify the actual page where the opt in ocurred giving us more tools to identify specific lead behavior and make decissions based on it. If you want to restrict report results by page tag please go to Hyros > Reporting and choose the type of report you want to run:

After choosing the type of report to generate please click on Advanced options and then on the +Add tag button:

Then select the tag(s) you want to be shown and click on Generate Report:

The resulting report will only show us Leads with the selected tag(s) attributed to their journey.