How To Connect Your Google Ads/AdWords account To HYROS

Note: Do you already use the Wicked reports URL parameters? You can go directly to the Wicked Reports section at the end of this article.

Please follow these 2 steps to set up tracking for your Google ads:

Step 1 – Integrate with Google

Integrate with the Adwords account you would like to track HERE to complete connecting to Adwords. If you have multiple accounts you will need to connect each of them.

NOTE : When connecting HYROS to Google Ads do NOT connect with the MCC or manager account. Connect with an Google account that is directly connected to the Google Ads account you would like to track as an admin.

OPTIONAL STEP: Manually Importing Campaigns 

This is especially useful if you have any awareness campaigns where a call to action button is not present or traffic isn’t being sent to your landing page.

Normally, as soon as a click event is tracked from a campaign, it is automatically imported into Hyros along with the ad set costs and other relevant information. However, if there is no click event to be tracked, you will need to import the ad set manually into hyros in order to receive the costs from that ad set.

NOTE: This will NOT enable you to track view through conversions or associate any ads without a call to action button with purchases. It WILL allow you to track the costs associated with the Campaigns.

To configure this, simply go to your Google integration, click configure and click “Import Campaigns” inside “account configuration” as shown in the above video.

Step 2 – Add the Hyros Tracking UTM Parameter and Test your Ads

Please add your parameters depending on the campaign type as shown below:

Shopping and Smart Shopping Campaigns

TO BULK EDIT PRODUCT GROUPS: Following the video, you can not add the Hyros UTM tracking parameter at bulk to your product groups. However you can do this instead by downloading a product group report with the “tracking template” column open from Google, and then bulk adding the Hyros tracking parameter and re-uploading it to Google. To do this please follow Google’s documentation HERE

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HYROS Google Shopping URL Parameter : {lpurl}?gc_id={campaignid}&h_ad_id={creative}

IF you already have UTMs or parameters in your tracking area add our url parameter with an “&” sign.

Example : {lpurl}?utm1&gc_id={campaignid}&h_ad_id={creative}

Performance Max Campaigns

HYROS Performance Max Campaign Tracking template: {lpurl}?gc_id={campaignid}

IF you already have UTMs or parameters in your tracking area add our url parameter with an “&” sign.

Example : {lpurl}?utm1&gc_id={campaignid}

Smart Campaigns

HYROS Smart Campaign Tracking template: ?gc_id=

Please find the campaign ID for that specific campaign inside the campaign settings. Add it in front of the “=”. For example, if the campaign ID is “1234567”, then you should have “?gc_id=1234567”

IF you already have UTMs or parameters in your tracking area add our url parameter with an “&” sign.

Example : www.hyros.com?utm1&gc_id=1234567

You can not add the URL parameter at ad group level, instead:

  1. Copy the tracking parameter here: ?gc_id=
  2. Find the campaign ID for that specific campaign inside the campaign settings. Add it in front of the “=”. For example, if the campaign ID is “1234567”, then you should have “?gc_id=1234567”
  3. In your Smart Campaign settings, go to “Ad text, images & landing page”.
  4. In “Landing page” paste the Hyros parameter at the end of the Website URL as shown here, with the campaign ID at the end, and click save:

All Other Campaigns and Testing

HYROS Google Shopping URL Parameter : {lpurl}?gc_id={campaignid}&h_ad_id={creative}

IF you already have UTMs or parameters in your tracking area add our url parameter with an “&” sign.

Example : {lpurl}?utm1&gc_id={campaignid}&h_ad_id={creative}

Testing Your Ads

Create a test link like in the video above. Click the link and ensure that your link has our tracking parameter and the campaign ID in the link. The URL parameter should appear cleanly EXACTLY like in the example link below.

https://alexbecker.org/bp?gc_id=7558136338&h_ad_id=173636632

If the parameter is not in the final URL OR is messy use the troubleshooting steps shown here:

Google Trouble Shooting

IF your final url does not show the parameter at all make sure you are not using a redirect like bit.ly.

IF your final url shows the parameter in a messy way such as “%%fbc_id%=214234” make sure you did not put a “?” before the parameter AND if you added it to existing UTM make sure you placed “&” before it.

Also ensure all UTM parameters are in the same place. If some are placed at ad group level and others at ad level they will break tracking.

IF the parameter will not show after the steps above contact your onboarding rep on Facebook OR use support via the live chat in the lower right hand corner of this page and say “My Google ad URL parameters are not working”

To help us troubleshoot, please also send us 2/3 ad preview links as shown in the video, along with a screenshare or screenshot displaying our parameters clearly attached in the tracking template column.

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IF you are using ppcshield : Do NOT add the URL parameter at ad group level, instead:

  1. Add the ppcshield tracking template provided by ppcshield in the “Tracking Template” field in “account settings”. Do NOT add the Hyros URL parameter here.
  2. At the end of the Tracking template, copy and paste this text: &url={lpurl}
  3. Copy and paste the Hyros URL parameters here into the “Final URL suffix” below the Tracking template: gc_id={campaignid}&h_ad_id={creative}
  4. Ensure you do not have any other utms placed anywhere else. Any utm’s placed at ad group or ad level will be prioritized and drop the Hyros URL parameter.


Wicked Reports

           

Wicked Google URL parameters: {lpurl}?wickedsource=google&wickedid={gclid}&wickedid={creative}&wcid={campaignid}

If you already have Wicked Reports parameters installed in all your active Google ads, there is no need to follow the steps above. You just need to integrate your Google account from here.

Important: If you have the Wicked Reports parameter installed at the account level and at the same time you have other utms placed at ad group or ad level, please note that utm’s at the ad group and ad level will be prioritized and the Wicked Reports URL parameter will drop.

Once you’ve finished, the Google integration setup is complete.