Linked-In Ads

Video Guide:

Hyros tracking parameter: ?lnk_id=

(You will need to find the campaign ID and paste it after the “=” as shown in the video)

Lead Gen Ads

warning

Important
Tracking Linked-in lead ads requires the use of Zapier

In the Trigger section, click "App & event". Select LinkedIn Ads and "New Lead Gen Form Response" from the Event field.

In the Trigger section, click “App & event”. Select LinkedIn Ads and “New Lead Gen Form Response” from the Event field.

In the Account section, connect to your LinkedIn account.

In the Account section, connect to your LinkedIn account.

In Trigger, select the LinkedIn Ad account you are using for tracking.

In Trigger, select the LinkedIn Ad account you are using for tracking.

Here you can test the trigger and then you can continue to the Action to set up Hyros.

Here you can test the trigger and then you can continue to the Action to set up Hyros.

Select Hyros and choose  "Create Click" from Event field.

Select Hyros and choose  “Create Click” from Event field.

Connect to your Hyros account by adding the Hyros API key, which you can find under Settings->Profile.

Connect to your Hyros account by adding the Hyros API key, which you can find under Settings->Profile.

If you have the link to the form available, add it in the Referrer URL field. If you do not have access to the URL form, you can also add <a href="http://www.linkedin.com/">www.linkedin.com</a>.

If you have the link to the form available, add it in the Referrer URL field. If you do not have access to the URL form, you can also add www.linkedin.com.

The "Is Organic" field should be "False".

The “Is Organic” field should be “False”.

The "Integration Type" field should be "LINKEDIN" in upper caps.<br>

The “Integration Type” field should be “LINKEDIN” in upper caps.

The "Ad Source Id" field should have the campaign ID, or the field corresponding to the campaign ID from Linked-In.

The “Ad Source Id” field should have the campaign ID, or the field corresponding to the campaign ID from Linked-In.

Optional Step: in the "Tag" field enter "!Linked-in-lead-gen" or something similar, this way it will be easy to identify your leads who came from Linked-in Lead-Gen Forms inside Hyros later.<br>

Optional Step: in the “Tag” field enter “!Linked-in-lead-gen” or something similar, this way it will be easy to identify your leads who came from Linked-in Lead-Gen Forms inside Hyros later.

Select the field corresponding to the Email of the lead from here.

Select the field corresponding to the Email of the lead from here.

Date can be left blank, we will track the date of when the zapier event is sent to us automatically.<br>If you collect the phone number in the form, this field can be entered here.

Date can be left blank, we will track the date of when the zapier event is sent to us automatically.
If you collect the phone number in the form, this field can be entered here.

Click "Publish"

Click “Publish”

Optional Steps:

Step 1 – Add Integration Inside Hyros

  1. Go to your integration settings and find the Linked In integration HERE.
  2. Click “add account”, then name the integration however you like.
  3. You will then be redirected to Linked-In and be asked to log in, do so and then select the ad account you would like to track with.

Step 2 – Add the Linked-In Tracking Parameters to Your Ads

First, find the campaign ID here:

Next, add the campaign to the end of our Linked-In Tracking Parameter: ?lnk_id=

So in this example, the campaign ID is 191161243, so the parameter we will use on all ads in this campaign is ?lnk_id=191161243

After, go to your ad and select “edit”, paste the whole parameter with the campaign ID at the end of your destination URL

If you have multiple utms already, then you need to add our parameter at the end of them with an “&” instead of an “?”. For example, the URL should look similar to this:

www.hyros.com?utm_source=LinkedIn&lnk_id=191161243

You can also add the parameters in exactly the same place when creating new ads.

To test your ads, click the drop down on your ad and select “preview”. Then click on the call to action button.

Once your landing page has loaded, you should see our tracking parameters and your campaign CLEARLY inside the URL

Your URL should look similar to this:

www.hyros.com?lnk_id=191161243

If the hyros UTM parameter and/or the campaign ID do not show up cleanly in the URL or do not show up at all, then please check the following:

  • Ensure you do not have any redirects on your ads. The URL set in the ad should match with the final landing page URL.
  • Ensure the parameters were attached correctly and there are no typos etc.
  • Please also ensure you are previewing the ad EXACTLY as shown in the above example, some previews do not pass on the parameters correctly.

If you have done all of the above and still can’t find the issue, please reach out to the support team. Otherwise, the Linked-In ad setup is complete.

Manually Importing Ads 

This is especially useful if you have any awareness campaigns where a call to action button is not present or traffic isn’t being sent to your landing page.

Normally, as soon as a click event is tracked from an ad, it is automatically imported into Hyros along with the costs and other relevant information. However, if there is no click event to be tracked, you will need to import the ad manually into Hyros in order to receive the costs from that source.

NOTE: This will NOT enable you to track view through conversions or associate any ads without a call to action button with purchases. It WILL allow you to track the costs associated with the ads.

To configure this, simply go to your Linked-in integration, click configure and click “Import” as shown here:

Please take into account LinkedIn ad reports use Universal Time (UTC) which may affect the way in which our journey data is displayed.