Hyros Metrics Guide

Below you have a detailed list of all the metrics that can be found in both the Hyros Reports and the Dashboard quick-reports.

General

Budget Budget of the Ad on your Ad Manager. You can update this number from the Hryros reports
Cost Total cost of your ads on the selected timeframe
Total Revenue Total revenue, including recurring sales
Revenue Earnings from first-time sales, not taking into account recurring sales.
Reported Total amounts tracked and reported by your Ad Platforms
Reported vs. Revenue Difference between Hyros and your Ad Platform.
A positive value means that the Ad Platform is under-reporting, and Hyros managed to capture additional sales.
A negative value means that the Ad Platform might be over-reporting and tracking additional sales that belong to a different Ad or Ad Platform
Profit Difference between total revenue and cost
ROAS Return on ad spend on the selected timeframe
Sales Number of sales (including refunds) your ads generated on the selected timeframe
One time sales Amount of sales that do not belong to any subscription
Reported Result The number of times your ad achieved an outcome, based on the optimization goal you selected.
As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns.
Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred.)
Shop Reported result Sales originating from Facebook Shops

General ( Advanced )

Status Status of the Ad on your Ad Manager. You can update this state from the Hryros reports
Ad ID The ID for each individual Ad present in the report
Info Depth stats of each of your Sources
Clicks Total amount of clicks on a source for the selected timeframe
Recurring revenue Earnings from sales originating from recurring payments, such as subscriptions
ROI Return of investment of your ads on the selected timeframe
Refund Amounts belonging to refunded sales
Refund Count Amount of sales refunded totally or partially
Unique Customers Revenue from the first sales of each lead
Refunded Sales Percentage Percentage of refunded sales
Refunded Revenue Percentage Percentage of the total revenue that was refunded
New Visits The number of clicks for which no tracking profile has been seen before
New Customers Percentage Percentage of unique sales that belong to new customers
Cost per Sale The cost of your Sources for each sale that they generated
Cost per Click Cost of your Sources for each click
CTR Percentage of impressions that generated a click
CPM Cost of your Sources for each 1000 impressions
CVR Percentage of clicks that generated a sale
Impressions Amount of times your ads were shown to a potential lead
Customers Total number of customers that contributed to revenue
Recurring Customers Total number of customers that contributed to recurring revenue
Total Customers Total number of customers that contributed to sales
Gross Margins Reflects the profit percentage after deducting the direct costs of goods sold from total revenue during the selected timeframe
Partial video views The number of people that have seen your videos for a set amount of time. For more details on this metric please check this document.

Calls

Calls Number of calls settled by your ads on the selected timeframe
Unique Calls Number of calls generated by your ads from leads that have not booked a call before
Cost per Call The cost of your Sources for each call that they triggered
Cost per Unique Call Cost of your Sources for each unique call that they triggered

Calls ( Advanced )

Unqualified Calls Calls that are marked as unqualified in Hyros
Qualified Calls Number of calls marked as quallified in Hyros
Cost per Qualified Call The cost of your Sources for each qualified call that they triggered
Time of Call Attribution The average time a call is booked after the attributed ad is clicked
Time of Sale Attribution The average time a conversion happens after the attributed ad is clicked

Lead Generation

Leads Total number of leads that interacted with your Sources
Cost per Lead The cost of your Sources for each Lead that interacted with said source

Lead Generation (Advanced)

New Leads Number of leads that entered your business for the first time through your Sources
Cost per New Lead The cost of your Sources for each new Lead that interacted with it

E-Commerce

Carts Number of carts your sources generated on the selected timeframe
Cost per ATC Cost of your Sources for each item added to a cart
Net Profit Difference between total revenue and hard costs.
If Exclude hard costs is enabled, it would be the same as total revenue
Net Profit Percentage The percentage of net profit earned
AOV Average order value for the sales generated by each ad in the selected timeframe

E-Commerce (Advanced)

CAC The Cost to Acquire Customer – an average between the total ad spend and cost of the new sales over the new customers generated by your ads
Unique Sales Total numbers of orders your ads generated on the selected timeframe
Cart Conversion Rate The number of times a cart has been converted to a sale
ATC Rate The rate of add to cart events for your leads
ATC Events Number of items that were added to carts generated by your sources on the selected timeframe
Purchased Carts Number of carts that generated an order attributed to your ads on the selected timeframe
Cost per Unique Sale The cost of your Sources for each new Order that they generated
Cost per Unique Customer Cost of your Sources for each sale that is the first sale of a lead that they generated
Unique Customers Revenue Revenue from the first sales of each lead
Hard Costs Total logistic cost of your sales on the selected timeframe
Taxes Total taxes for the sales on the selected timeframe
Cost Of Goods Represents the direct expenses associated with producing or acquiring goods sold during the selected timeframe, encompassing materials, labor, and acquisition costs.
Shipping Value Total cost of shipping for the sales on the selected timeframe

LTV Forecasting

30 Days LTV Long term value for a specific source in 30 days
60 Days LTV Long term value for a specific source in 60 days
90 Days LTV Long term value for a specific source in 60 days
6 Months LTV Long term value for a specific source in 6 months
1 Year LTV Long term value for a specific source in 1 year
30 Days LTV Forecast Forcasted value for a specific source in 30 days
60 Days LTV Forecast Forcasted value for a specific source in 60 days
90 Days LTV Forecast Forcasted value for a specific source in 90 days
6 Months LTV Forecast Forcasted value for a specific source in 6 months
1 Year LTV Forecast Forcasted value for a specific source in 1 year

Subscriptions

New Trials New subscription trials generated by your sources in the selected time frame
Converted Trials Amount of trials generated by your sources in this range that have converted to actual subscriptions
New Subscriptions New subscription trials generated by your sources in the selected time frame
Cost Per New Subscriptions Cost of your Sources for each new subscription
Cost Per New Trials Cost of your Sources for each new trial
New MRR Monthly recurring revenue belonging to new subscriptions generated by your sources in this time frame
Direct Subscriptions Amount of new subscriptions generated by your sources in the selected time frame that did not have a trial
Trial CVR Percentage of trials generated by your sources in the selected time frame that have converted to actual subscriptions
Churn Rate Percentage of subscriptions generated by your sources in the selected time frame that been canceled
Canceled Trials Amount of trials generated by your sources in this time frame that have been canceled before becoming subscriptions
Canceled Subscriptions Amount of subscriptions generated by your sources in the selected time frame that have been canceled before ending naturally

Subscriptions (Advanced)

30 Days Subscription Forecast Forcasted value of a subscription for a specific source in 30 days
60 Days Subscription Forecast Forcasted value of a subscription for a specific source in 60 days
90 Days Subscription Forecast Forcasted value of a subscription for a specific source in 90 days
6 Months Subscription Forecast Forcasted value of a subscription for a specific source in 6 months
1 Year Subscription Forecast Forcasted value of a subscription for a specific source in 1 year