Multi-touch Attribution modes

Please note that all advanced reports are part of the Hyros Analytics suite. In order to use these reports please activate the Hyros analytics suite in your account.

Once activated please allow a few hours for your account to re-index before using these reports.

Although Last Click and Scientific mode reports are often all a business needs to scale, our multi-touch attribution modes are very helpful to understanding how each source is contributing to sales, especially for funnels where leads often go through complex journeys including multiple sources.

For example, if a lead purchases a product worth $100 and goes through the following Journey:

@FacebookAdClick
@BingAdClick
@TikTokAdClick
@GoogleAdClick
$Purchase-100

The lead went through 4 different sources before making a purchase. If you were reading your stats in any one of these ad managers, it’s likely they would track just 1 sale worth $100, or 0 sales if they failed to track it correctly. Either way, this is not always the full picture.