Organizing Data
This post will show you the basics of organizing your data in HYROS so that it is easier to read.
Organizing Data To Answer Hard Questions
Depending on how many ads, product and traffic sources you have you may need to organize HYROS by using our group layer feature.
The most basic feature is to organize your Facebook assets by their campaigns by using the Category group. You can also organize your sources by their traffic source by using the TRAFFIC source group.
OR you could layer them by their traffic source and THEN category to see all ads by traffic source and THEN organize by campaign name.
OR maybe you have multiple ad accounts and only want to look at the results of specific accounts. To do this you can organize by account.
We Can Get REALLY Advanced Here
For example let’s imagine you have a book you are selling and 25% of your ads are dedicated to selling this book.
You may want to see : How many book sales were generated by ads meant to sell this book and how many were generated from non related ads.
You could answer this question by layering your ads by GOAL. You could then use the advanced feature to limit the chart to only show book sales. You could then HYPER organize this by layering in by TRAFFIC source.
These groups are all controlled from your source links tab (https://app.hyros.com/#/mh/sale-items). By default your source links will be grouped by traffic source, ad account and category (which will be the campaign name for Facebook). However, you can also group the source links by groups or alter any of the other groups mentioned already (traffic and category).
We will get into this more in the advanced use section. Most of what I just mentioned is NOT needed for 95% of users.
Let’s Go Over Basic Organization.
Other Basic Examples that should help get you started
See your designated Ad in your Ad Account Manager
This feature is very handy for viewing any specific ad in your account manager.
In short, if you review the performance of an ad in Hyros reports and want to view that ad in your ad account, you can use the “See in Ad Manager” option to access it directly.
To achieve this, follow these simple steps:
Note that this feature is Only available for Bing, Facebook, Linked-In, Pinterest, Tik-Tok and Twitter/X.
Products Breakdown
The product breakdown is highly useful and easy to use for identifying which products sell more based on each source.
To see all the products check this image below:
Once you enter the product breakdown, you will see all the products that have been converted from for that specific source, from best sellers to the least popular:
Partial video views
What does this metric represent ?
This metric represents the number of times your videos were played for at least 3 seconds, or for most of their duration if it’s less than 3 seconds. With the help of this metric Hyros is able to track your ads that have a video component.
Where can i see this data in Hyros?
This data is available in your Hyros reports or under the Partial video views collumn. You can enable this collumn at will once generating a report from the collumns menu:
How many seconds does it take for each Ad platform to be considered a view ?
Please check the below details on the duration needed for the data to be present in the metric collumn:
| Ad platform | Duration to be cosidered a view |
| Meta Ads | 2 seconds |
| Google Ads | 10 – 30 seconds |
| TikTok | 2 seconds |
| Snapchat | 2 seconds |
| Bing | 2 seconds |
| 3 seconds | |
| 2 seconds | |
| 2 seconds |
Congratulations! You have FULLY completed your HYROS basic training.
We HIGHLY suggest you spend 1-2 weeks just applying this basic training before moving onto any thing in the Advanced Use section. It is a VERY deep platform and you should get comfortable with it first.
Once you feel that you are ready move to the Advanced Use section. We suggest you start HERE with the “Using Tags To Track Your Customers” doc and work your way down the side bar list.
If you would like to see advanced ways to organize mass amounts of data you can skip to this doc HERE.
