New updates: Shopify updates, Facebok Offline conversios improvements, Universal tracking script enhancements
Facebook AI pixel enhancements
Prior to this update, events were sent once an hour. With the implementation of this update, we will now deliver events back to the pixel in real time, resulting in enhanced event quality and improved accuracy in matching conversions.
PayPal improvements
Numerous enhancements have been enacted to enhance tracking of PayPal sales. The primary advancements pertain to effectively tracking and alignment of sales originating from a blend of PayPal and alternate platforms that provide checkout pages.
Shopify updates
The integration with Shopify has been modified to synchronize with the most recent alterations and align seamlessly with all updates made to the Shopify platform.
Notifications have been dispatched to Shopify users whose integrations are outdated, containing instructions on appropriately configuring their accounts to easily match these recent updates.
Depreciation Report improvements
You can now explore the capabilities of deep mode feature within the Depreciation report report too.
Additional Metrics on Exports
New metrics are now accessible for exporting:
- Net Profit
- Atc Rate
- Atc Events
- Purchased Carts
Universal Tracking Script improvements
Numerous enhancements have been deployed to minimize the response time for rendering the Hyros script. This update will lead to enhanced accuracy in sales attribution and a decreased instances of missing clicks during fast redirections.
Offline conversions updates
The latest version introduces the capability to verify deduplication parameters for offline conversions. This update proves valuable when conducting troubleshooting of such events, and the process can be facilitated by referring to the following columns.
Currently, this update is available only for Facebook.
