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The Creatives Report is a performance analysis tool that helps identify which creatives are driving the most revenue or highest ROI, so you can make data-driven decisions on which ads to scale. Advanced

The Total Sales Report provides a summary of all sales made by your customers within a selected date range. It enables you to track and compare total revenue and sales volume across various time periods, customer segments, sources, or tags. With the built-in Compare Mode, you can analyze two distinct data sets side-by-side, such as

LTV for a Segment is an attribution model that calculates the average long-term value (LTV) of a specific group of leads based on their initial source or product interaction. It helps you understand how much revenue a defined segment of customers generates over time, allowing you to answer key questions like: * How much should

LTV for Sources is an attribution model that calculates the average long-term value (LTV) of leads generated by each traffic source over a selected time period. It helps you understand which sources bring in the most valuable customers by measuring how much revenue each source’s leads generate over time, allowing you to answer key questions

The First Click LTV model tracks how much revenue a lead generates over time, starting from their very first interaction with your business. This helps you see which traffic sources are truly profitable in the long run, so you can optimize or scale campaigns based on whether the revenue (LTV) exceeds your cost per lead.

Similar to the Depreciation Report, Linear Fractional Reporting is a multi-touch attribution model that evaluates and allocates revenue across multiple touchpoints in a user’s journey. However, unlike Depreciation, it assigns equal credit to all tracked sources, giving each interaction the same weight regardless of its position in the customer journey. Advanced

The Depreciation attribution model is a multi-touch system that evaluates and distributes revenue across various touchpoints in a user’s journey, which smartly weighs each interaction and assigns revenue based on its impact along the journey. Advanced

The Scientific Report merges First and Last Click attribution. Depending on the chosen time frame, it attributes each sale to the source that played the most significant role, either the first or last source in the customer journey. Advanced

This guide walks you through how to effectively use Last Click attribution data to identify which last sources in customers journey are contributing to conversions. Advanced

With this guide, you’ll learn how to effectively use a wide range of filters and attributes to customize your reports.