This guide will show you how Hyros’ AI Pixel is trained to track offline conversions more accurately, addressing questions about its functionality, requirements, and optimization to improve data attribution. Attribution Settings for Offline Conversions Explained Please note the following settings will apply to ALL ad platforms that you are sending events to.
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WARNING : BEFORE SETTING UP OFFLINE/CONVERSION API ATTRIBUTION READ THE FOLLOWING A) While using the HYROS conversion API for attribution is MORE accurate and USUALLY increases performance it is NOT always instant and will reset learning. SPLIT TEST and TEST performance first by only setting it as a goal or pixel for a few campaigns.
Call Attributed Sales
Call Attributed Sales allow us to configure the attribution of the call responsible for the purchase. For example, in the image below we have the following path where the lead booked a call, then interacted with two other sources and finally purchased. Normally, with the default configuration, the sales will be attributed to the last
SureTriggers Integration Guide
SureTriggers allows us to connect with other platforms acting as a communication bridge between Hyros and several programs we do not have a native integration for yet. Step 1 – Ensure your software does not already integrate with Hyros Most of the time Hyros can be easily integrated directly with your Checkout, Payment Processor and/or
Hide tracking parameters after use
Hyros has a feature that will allow you to hide the tracking parameters used in your Ads or organic sources so that the your URL’s apperance does not change. This will make the Universal Script automatically hide the parameters used in the Url after use. In order to enable this you simply have to log
Tracking Hubspot Calls ( Meetings)
This documentation is for the purposes of tracking your Call events ( Meetings) on Hubspot. Step 1 – Create the integration inside Hyros 1. Go into the Hubspot integration. 2. Click “Create New Integration”. 3. Create a name for the integration, such as “Hubspot”. Step 2 – Enable call tracking Click ” Edit” and scroll down
Tracking General Email Softwares
Step 1: Place Our Email Parameter Setting up email tracking in HYROS is simple. Just follow the steps below: EXAMPLE: If you are using Mailchimp you will place “?he=*|EMAIL|*&el=email” at the end of any link. So if your link is “hyros.com” you would add the parameter to make “hyros.com?he=*|EMAIL|*&el=email“. When a user clicks on the
Omnisend
Step 1 – Setup UTM Tracking in Active Campaign Following Omnisend’s documentation here, ensure standard UTMs are added to your campaigns via the “UTM tags for Google Analytics Tracking” in the campaign settings: You can do the same thing for automations by clicking on the specific message in the flow and finding the UTM settings here:
Klaviyo
Step 1 – Setup UTM Tracking in Klaviyo Following Klaviyo’s documentation, setup your default campaign parameters in the UTM tracking settings. This can be done under settings -> other -> UTM Tracking. Specifically for the purposes of Hyros tracking, it’s recommended to do the following: This will add these UTMs to all of your campaigns and
Drip
Step 1 – Setup UTM Tracking in Drip Following Drips’s documentation, setup your default campaign parameters in the UTM tracking settings. Specifically for the purposes of Hyros tracking, it’s recommended to do the following: go to Settings -> Email Setup -> Google Analytics. Make sure you have drip as the name inside the Source field and
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