Release Notes – 08/30/2023

New updates:  TikTok offline conversions updates, CallRail impromvements, Analytic suite

Offline conversions deduplication for TikTok

Sending offline conversion events straight to your established pixel from your TikTok account is now achievable. 

This new update helps us to deduplicate the events properly when they are sent to your existing pixel, leading in accurate optimization process.

Based on the nature of your configuration, you can utilize the following instructions to send the events:

https://docs.hyros.com/tik-tok-deduplication-redundant-events-setup/

CallRail Attribution Improvements

Significant enhancements have been made to attribution accuracy. We have implemented additional new ways of tracking events coming from Callrail, ensuring the utmost precision in attribution.

No further action is required if you have an active CallRail integration. 

Optimize Report enhancements 

Numerous updates have been rolled out to enhance the precision of activity records. These changes directly influence our capability to calculate the active Sources during specific timeframes.

Deduplication Parameters updates 

This recent update allows us to export deduplication parameters for events associated with offline conversions when exporting data from Reports. This update is only available for Google and Facebook. 

Knowledge Base Redesign

The user interface has undergone a transformation with a fresh design, now organized in a simpler manner to optimize navigation efficiency.