New Update: WooCommerce integration updates, Lead Conversion Rule, Hard Costs metric
WooCommerce integration updates
Previously, the only way to process WooCommerce sales was only when the status was marked as completed in WooCommerce.
With this new update, depending on your business model, we will have the option to process sales when the order status is pending.
To take advantage of this new feature, simply follow the guides from the WooCommerce section here https://docs.hyros.com/e-commerce-initial-set-up/
Lead Conversion Rule
With this new update, we can send a specific group of leads to your ad platforms as offline conversions for better quality optimization. Technically, we need to set a custom conversion rule where we will send only qualified leads to your pixel.
Note that at this moment in time this feature is only available for Lead events and only for Google and Facebook.
For more details, please check the Google/Facebook section, Creating Custom conversion rule, “Optimizing Around Qualified Leads Only” – https://docs.hyros.com/activating-and-using-ai-pixel-training/
Hard Costs metric to all reports
We will be able to display the hard costs metrics ( e.g. fees, shipping, taxes ) inside the reports thanks to this new release. Please take note that we will only provide such details to systems that send us this kind of event.
For further clarification if the system you are using processes hard costs, please contact your onboarding manager or in app support.
Snapchat Performance Improvements
We have redesigned reporting, and this new update greatly improves performance and cuts down on the amount of time it takes reports to complete.
Refunded Date
Refund events were previously reported inside the reports on the day the sales were registered rather than the date of the refund.
We can now display them on the date the sale was refunded. To be able to display the events on the date of refund, just go to Reporting, Advanced Settings and enable “Consider Refunded Date”.
Google Experiment Campaigns
Google Experiment campaigns now include a number of enhancements for more precise tracking. Since Google’s experimental campaigns allow you to test the performance of an alternative version of a campaign to improve the performance, in the past it has caused some Ads to belong to multiple Google Campaigns. Now, we’ve made the appropriate adjustment to better report on these type of campaigns.
Non-recurring sales
If you have sales that you don’t want to count as recurring sales, we now have the ability to mark a recurring sale as non-recurring.
For more details on how to mark recurring sales as non-recuring, please follow this guide: https://docs.hyros.com/tracking-recurring-sales/