HYROS has many different attribution modes to allow you to view your data from multiple angles. These models are selected when you load up reports under REPORTING-> REPORTS in the HYROS dashboard.
Attribution models determine which source should receive credit for a sale and give different perspectives on how sales are created. For example, LAST CLICK mode will always give the sale credit to the last source clicked. While FIRST SEEN model will track all sales that have originated from a source clicked in a certain time frame.
Using Attribution Models
Using different attribution models is easy. To select an attribution mode to be used follow simply select the attribution mode you want to use from the drop down menu on report creation.
Then after selecting your desired date range and filters hit “Generate Report”
Attribution Models Explained
If you look at the sidebar to the left of this guide you will see attribution models and deep explanations of each attribution model and how to use them if needed.
Here is a brief summary of each model.
Last Click – This model will assign the sale to the last source that was clicked. It has the generic mode which will assign the sale on the date of sales and DATE OF CLICK mode that will assign the click to the date of the click. This is a bread and butter simple way to track your customers.
First Seen – First seen is a very interesting mode that calculates all the sales of a customer that originated from a source in a given time frame. For example it will take all user that entered your business through a source from Oct 1 to Oct 5 and show you the total amount of sales they’ve generated since entering. This mode is VERY useful for calculating the LTV of customers by source.
LTV – LTV mode is similar to first seen but far simpler. It will look at all the users that originated from a source in a certain time frame and average their customer value together. This will show you the average LTV of a user that enters your business by source
Depreciated – Depreciated will split the value of sales across all the clicks in by a depreciating value. This is good for seeing how all your sources work together to generate a sales.
Scientific Mode – Scientific mode allows you to set time on first click attribution. For example, if the mode is set to 30 days any sales generated within 30 days of the first clicked source will go to the first clicked source. Any sales after 30 days will go to the last clicked source. This mode works great for webinar and sales call funnels or funnels with long click to sale cycles.