This setup can be completed in 2 steps, with an optional 3rd step should you wish to deduplicate events more accurately. If you have catalog campaigns and wish to optimize around Hyros events, please also view the drop down labelled “Using Hyros events with Catalog Campaigns” below. Step 1 – Configure Events to be Sent
Category: Advanced Features (AI Tracking)
Option A – Sending Hyros Events to your Existing Google Pixel/ Existing Conversion Action
Table of Contents What is an “Existing Google Conversion Action”? This refers to the events that Google are tracking already, most likely by the Google snippet/pixel added to your site. These are not the same as the events tracked inside of Hyros.Sending Hyros events to an existing event, will in the case of the example
Option B – Sending Hyros Events to a Brand New Google Pixel/ New Conversion Action
Table of Contents Step 1 – Inside Hyros Tip! Please note that this video does not include our recent update, which allows you to send events as orders rather than individual products purchased. If you want to optimize around orders please send events as a general action and toggle this on, just like you see
Option A – Sending Hyros Events to your Existing Snapchat Pixel
This guide covers how to send events back to your existing Snapchat Pixel and events. This is the most recommended way to send events to Snapchat, however it’s not possible to do in all cases. IMPORTANT – Requirements for Setup To be able to send events to Snapchat’s existing pixel and events and utilize deduplication, you
Option A – Sending Events to your Existing Tik Tok Pixel
This guide covers how to send events back to your existing Tik Tok Pixel and events. This is the most recommended way to send events to Tik Tok, however it’s not possible to do in all cases. Requirements for Setup To be able to send events to Tik Tok’s existing pixel and events and utilize
Facebook Deduplication “not meeting best practices”
If you are seeing a “deduplication not meeting best practices” warning, then the first thing you need to do is hover over the warning message inside Facebook for further details. If it’s not immediately clear what the issue is, then please also follow these steps: 1)Find the event inside the pixel and select “view details”:
Adding the Pixel with Event ID Automatically to your Shopify Store for Deduplication
This guide covers how to add the Facebook pixel to your Shopify with event ID for deduplication. This is the simplest way to add the Event ID to your Facebook events for Shopify. If you don’t understand what this means yet, we would suggest reading our main documentation for this feature HERE. Also please take
Should I Send Events to an Existing Pixel?
When sending events to Facebook, you have the option to send events to a brand new pixel just for Hyros events OR send them to your existing events inside an existing pixel. There are advantages and disadvantages to each way, as explained below. Sending Events to a Brand New Pixel If we send events to
Creating Disregard Source Rules
Disregard sources are a way to make sure important source clicks are not overshadowed by assisting clicks. Setting a source as a DISREGARD SOURCE tells HYROS to not attribute a sale to a source if another source was clicked 72 hours (by default) prior to the disregard source. Here Are Two Examples Example A If
Creating Custom Audiences With HYROS Data
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