If your business sends a lot of emails it’s very important that you track your email marketing after completing initial set up.
WARNING: Before setting up email tracking PLEASE ensure that you have perfectly tracked your ads with your onboarding rep! Do not do this step until your rep has approved your tracking accuracy.
Step 1: Place Our Email Parameter
Setting up email tracking in HYROS is simple. Just follow the steps below
- Go to the Source Links tab in the tracking area HERE.
- Click EMAIL TRACKING in the top right-hand corner.
- A list of parameters will appear. Copy the parameter that matches the autoresponder you are using. Ask your rep if you don’t see yours.
- Paste this parameter at the end of any link in an email you send.
EXAMPLE: If you are using Active Campaign you will place “?hemail=%EMAIL%” at the end of any link.
So if your link is “google.com” you would add the parameter to make “google.com?hemail=%EMAIL%“.
When a user clicks on the link inside their email, the email will dynamically populate inside the URL, for example, “email@example.com“
This email will then be tracked by our script providing the next step is completed:
WHEN TESTING the email parameter attached will NOT work outside of the email. You must click on the link INSIDE an email from an inbox, otherwise there will not be an email to populate inside the URL, which will break tracking.
Step 2 : Ensure Our UNIVERSAL Code Is On The Page
Next, make sure that the UNIVERSAL is in the header of any page you are sending traffic to OR the email tracking will not work. Just paste the code below on any page you are sending traffic to. This will complete your email tracking.
Please watch the video below if you are new to this. It will explain how to do this and how email tracking works.
Watch Me Do This In A Video
How Does Email Tracking Work?
Emails tracking is not used to mark email as the source of a sale. It is used to connect the tracking profile of a user.
For example, if a person opts in on their desktop and then clicks an email from their phone our email tracking will see that its the same user and continue their tracking profile.
To track emails as a source you will need to follow the next step:
Step 3 : Track Email Marketing Results
In HYROS we have a specific feature to track email marketing and specific organic sources. This feature allows you to separate your email/organic sources from your ad sources in reporting.
Basic Email Source Tracking
To track emails as a source simply add ?el=Email to your emails (“el” must be lowercase).
For example : yourpage.com?hemail=%EMAIL%&el=Email
This “?hemail=%EMAIL%” is the autoresponder tracking code.
and “el=Email” is the email source.
Make sure to always add new parameters with an “&” sign and not another “?” sign.
This will create an email source named “Email” which will be applied to all users that click the link.
NOTE: The “el=” parameter will work on its own, it does NOT need the “hemail=” parameter to function. However, if you are tracking emails it is recommended to have both.
Individual Email Tracking
To track specific emails just change the text that comes after “=”
For example “el=Promo1”. This will create an email source automatically named “Promo1”.
For example, if you create 3 sources using this method such ads “promo1”, “promo2” and “promo3” then when you load up a report you will be able to see how each promo. This can be useful for tracking the performance of individual emails.
Filtering Email and Organic Sources In Reports
You often do NOT want to include email sources on reports because they will take credit for the last clicks on many sales. This will make your ads look like they are not performing SINCE email will take all the credit.
It is also very hard to see the results of email marketing because ads will take a lot of credit as well. Mixing these two traffic sources together can be messy.
We solve this by letting you filter out ads or email sources when viewing reports. You can use this filter to view both, just email or just ads. This will give you a much clearer view of how email and ads are working on their own and together.