Tracking Emails Marketing

If your business sends a lot of emails it’s very important that you track your email marketing after completing initial set up.

Setting Up Email Tracking

It is very important that you understand how email tracking works. People routinely use different email addresses so it is critical to identify the users actual email when they click your emails.

The first step is tracking your users in your emails. This is absolutely critical in webinar and follow up funnels.

Setting Up BASIC Email Tracking

To set up basic email tracking you will need to create a new source manually.

To create a manual source go to your tracking tab HERE.

Once there click create new source link

From the source link creation menu name the source link, designate it’s category and goal. These are optional used to organize the data in your reports.

If you were tracking visitors from your emails and good way to fill out the form would be NAME : Email CATEGORY : Email TRAFFIC SOURCE : Email and leave the goal category blank.

We also advise that you make it a disregard source. A disregard source will prevent email sources from getting credit for a sale if another source was clicked 24 hours prior.

For example, if a person clicked an ad and opted in for more information and THEN bought you would want the ad to get credit. This is what will be achieved if you mark the email source as a disregard source.

For more information on disregard sources go here.

When you are done hit save.

Step 2 : Placing Email Tracking

Once the source is created it will show in list of sources on the source links page. If you do not see it immediately just search for it’s name using the search function.

Then look under the URL parameter column. You will see a URL parameter such as ?sl=email. Copy this URL parameter.

Next go to your email system and go to your email editor.

Insider your editor you should be able to alter the destination links in your emails. To set up tracking place the URL parameter you copied (?sl=email in this case) at the END of your destination URL.

For example

IF you already have URL parameters on your links you will need to ad the source URL parameter with an “&” in front of it instead of a “?”. This is because “?” opens parameters while “&” ads to parameters.

For example

Step 3 : Placing Tracking On The Landing Page

When you have completed tracking you will need ensure that you have our tracking scripts on your website.

To do this go to TRACKING–>TRACKING scripts in your HYROS dashboard. You will your “WATCHER” script.

Click “get script” and copy the script that appears. Place this script in the header of the pages you are sending your email traffic too.

This will complete basic email tracking set up. You can do this on all your emails for 100% tracking or just your major emails for easy tracking coverage.

Setting Up DEEP Email Tracking (Important For Funnels)

Deep email tracking is important because it identifies the email of the user clicking the email and prevent a loss in tracking if the user clicks an email from a different device AND uses a different email.

This is actually pretty common. For example a person could opt into a funnel that has an email sequence. They could then receive an email while they are using a different device thus losing our fingerprint tracking on them. Then they could checkout using a different email thus losing our email tracking on them.

We can prevent this by pulling their email at the original click in your autoresponder.

You should still set up basic tracking before doing these steps and we highly suggest only doing this for email based funnels. While you can do it for every email you send, it is a bit tedious and doing it for your main funnels is more than enough.

Step 1 : Creating A Redirection Link

To track at the email level we need your autoresponder to give use the email of the person clicking the email.

To do this you will want to use our email tracking redirect feature.

To begin this process go to your tracking sources page in HYROS here.

Next click “New Redirection Link”

In the form enter the URL you wish to link too. REMEMBER to ad the source link URL parameter from the first part of the guide to this link. Then copy the code below. You will have a link that appears like this.{{Insert-email-short-code-here}}&p=0abe5

Step 2 : Alter The Redirection Link With Your Email Systems Short Code

Every email system on line has a email short code you can place in emails. When the email is generated and set the system will replace this code with the users email.

This is demonstrated for Mailchimp in the image below. See how the code ( |*EMAIL*|) in the first image is replaced with the users email in the generated version of the email.

image showing merge tag in a campaign to bring in an email address

All we need to do is insert this in our redirect code. To do this we will replace the {{insert-email-short-code-here}} part of the code with the email short code for your system.

For example we will replace {{insert-email-short-code-here}} with |*EMAIL*|. Each system has its own short code. We have linked to the most popular systems at the bottom of this guide.

Let’s put this into practice.

If we are using mailchimp we will need to follow these steps

  1. Grab our redirect code ({{Insert-email-short-code-here}}&p=0abe5)
  2. Replace the insert email short code.|*EMAIL*|&p=0abe5
  3. Paste this in the links for the emails we wish to track.

This will complete DEEP email tracking.

Watch Me Do This In A Video

Here Are The Most Popular Email Autoresponder Short Codes

Mailchimp : *|EMAIL|*

Active Campaign : %EMAIL%

Drip : {{ email }}

Don’t see yours? Mention this to your onboarding manager and we will add it!